Dr Chris Arnold is a Dr of Business (DBA) and is a member of the Institute of Corporate Responsibility and Sustainability. He is the founder of Creative Orchestra (a specialist ethical brand and marketing agency) and CONNECT2 (specialist in community engagement). He was the Brand Republic blogger on ethical marketing and author of Ethical Marketing & The New Consumer.
In the business world, doing good for the environment and humanity go hand in hand. The old rules no longer apply, here's the new approach that is needed.
Anton Buchner takes a look at how McDonald's in Australia wasted $3m on a CRM and how it never should have happened if they did the math. Read it here:
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
Influencer marketing requires energy and expertise. With more budget earmarked for it, brands must not treat it like a bolt on tactic. Are you up to speed?
Are CEOs and CFOs right about the lack of business and financial acumen in marketing and in the advertising industry? From the comments it would seem so...