What critical blunders are you making with Influencer Marketing?

Posted on August 13, 2018 by Natalie Giddings
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When consulting with brands and through our yearly audience surveys, we see a vast chasm between the levels of sophistication that influencer marketing has been operationalised within businesses. Where some marketers are in the journey are absolutely worlds apart. Continue reading →

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Lack of financial acumen may stop marketing being aligned to business strategy

Posted on November 11, 2011 by Darren Woolley
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Share32 Tweet +12 ShareShares 34I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week … Continue reading →

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