Lack of financial acumen may stop marketing being aligned to business strategy

Share32 Tweet +12 ShareShares 34I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week … Continue reading

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Are carbon offsets the first refuse of rogues?

Share Tweet +1 ShareShares 0In this special audio presentation Chris Sewell, Business Director for TrinityP3 consulting services, sits down with David Crew of On Paper to talk about the explosion of marketing businesses claiming ‘Carbon neutrality’ as a marketing position … Continue reading

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