Managing Marketing: How Marketers And Procurement Can Deliver A Better Pitch
Jeremy Taylor, Managing Director, and Mark Smith, Business Director of TrinityP3 UK, discuss the complexities and challenges of the pitch process in […]
Category: Why Not to Pitch
Pitching isn’t broken, it simply needs modernising
For years, the advertising industry has been having the same conversation: “the pitch process is broken.” – bloated processes, speculative work, and […]
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces […]
Managing Marketing: Why You Should Not Pitch Your Advertising Account
Ellie Angell is a Business Director at TrinityP3 and has been responsible for advising marketers through some of the more high-profile and […]
Managing Marketing: The State Of The Media Pitch In Australia
Stephen Wright is TrinityP3’s Media Business Director. For more than a decade, he has managed and facilitated some of this country’s most […]
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he […]
100 considerations for marketers to run a better pitch
Anyone can run a pitch to select a new advertising agency. Or a new media agency. Or a new digital agency. But […]
Do you need to review your incumbent agency? If so – don’t launch a pitch
Do you know what I love? I love being able to recommend to a client that a pitch is not the answer. […]
According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders.
The Pitch conundrum: To Pitch, or not? Is that even the right question?
There are clearly scenarios that may suggest either of these approaches….to Pitch, or not to Pitch are the right thing to do. Or are there?
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?
Why ‘no pitch’ is better than pitching for everyone involved
Pitches have become the default approach to solving problems. So here we explore why ‘no pitch’ is better than pitching for everyone involved.