Agency fees and commercial arrangements are essential to get right. But what is the right agency fee model? How much should be paid? And how do you manage and negotiate these fees effectively? While there is common practice in agency fee models, there is no best practice, with each fee model dependent on the discipline, services, volume, and more.
The objective of our agency fee advisory is to create fair, sustainable and mutually equitable models that are easy to manage, and which drive the desired outcomes.
We approach this challenging area from a number of angles, tailored in each project to fit specific need. You can explore them here:
Find more information on agency commercials arrangements here or explore more details and insights below.
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How to build flexibility into an agency scope of work
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The impact of economies of scale on scope of work cost
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How to define an agency scope of work to deliver increased value
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Who should really be paying for advertising agency pitches?
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Beware the dangers of the cookie cutter approach to benchmarking agency remuneration
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The flawed economics of falling agency salaries and falling overhead rates
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Five common traps when assessing or defending agency value
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What is the best agency remuneration model for every advertiser?
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Why adjusting an agency scope of work requires careful consideration
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How Value Based Compensation can support Zero Based Budgeting
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Before you move forward with agency remuneration, make sure you look back
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7 essential considerations when moving from agency retainer to project fees
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What to do if you think you are being overcharged by an agency
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The latest trends in agency remuneration
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Why agency negotiations are never as straightforward as you think
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How smart marketers are moving beyond the agency remuneration stalemate
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How the Verificom Agency Fee Calculator helps agencies and advertisers agree agency fees
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5 issues you need to overcome to make agency incentive payments work
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Why are you still paying production mark-ups to your agency?
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5 reasons why advertisers paying for pitches will not work
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Can an agency win a media pitch without discounting rates?
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What is the best way to benchmark agency compensation?
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Why lower agency retainers lead to higher production costs
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What should my advertising agency cost be?
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How to develop a price based remuneration model for your agencies
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How much agency financial transparency do marketers really need?
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How long does it take to create a big advertising idea?
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Are you compensating your agencies or remunerating them?
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Why paying your agency for being nice to you is flawed
![Using resource benchmarking to measure and improve marketing efficiency](https://www.trinityp3.com/wp-content/uploads/2013/12/Input_Output_Efficiency1-300x200.jpg)