Agency Growth – Insights

Revenue growth is essential for all businesses, and advertising agencies are no exception. Agencies work in a highly competitive category, and are particularly dependent on reputation, talent and innovation to manage not just the ‘now’, but also the ‘next’ and the ‘later’. In short, agencies are businesses in constant flux, driven by a need to stay at or ahead of constant market evolution and changing client needs.

The objective of our agency growth advisory practice is to help agencies grow. We employ our unique industry perspective and work closely with agencies to provide actionable insights and recommendations across the following three areas, which you can explore here:

You can find more information on agency growth advisory here or explore more details and insights below.

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?

TrinityP3 was invited by AdForum to attend a series of webinars in July 2020 in which each of the major ...
Questions to ask and answer when an agency loses a pitch

Questions to ask and answer when an agency loses a pitch

In every agency pitch, there is typically only one winner and a list of losers. They may have dropped out ...
Lessons to be learned on pitching your agency credentials from a pitch consultant

Lessons to be learned on pitching your agency credentials from a pitch consultant

It is fair to say that in the past two decades of being a consultant I have seen hundreds, if ...
Why agencies should consider their clients like an investment portfolio

Why agencies should consider their clients like an investment portfolio

It is a constant surprise, when I suggest to agency management that their clients are like an investment portfolio, and ...
Have the agency storytellers forgotten how to tell their own story?

Have the agency storytellers forgotten how to tell their own story?

Over the past two decades I have seen more than a thousand agency credentials presentations, either in reviewing an agency ...
Top ways to make agencies more effective in presenting their credentials

Top ways to make agencies more effective in presenting their credentials

For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part ...
Who really wins at advertising creative award shows?

Who really wins at advertising creative award shows?

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
losing a pitch

Pitfalls to avoid when losing a pitch.

God knows pitching is hard on agencies. Honestly, it’s hard on everyone, but the diligence required to make an informed ...
Top 10 tips for winning new business – Infographic

Top 10 tips for winning new business – Infographic

Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency ...
advertising agencies value

Can management consultants teach ‘value’ to the advertising agencies?

It is interesting to see how the advertising industry has reacted to the recent acquisition play of the management consultant ...
Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches

I recently wrote an article about some of the less obvious reasons that an agency, after all the hard work ...
What is going on with advertising creative awards?

What is going on with advertising creative awards?

The announcement last week by the CEO of Publicis Groupe, Arthur Sadoun, that the holding company would be taking a ...
8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches

Pitches can be very capricious. The blend of human intuition, rhetoric, substance and circumstance can make even the best agency ...
Art of saying no

The art of saying no to clients without feeling guilty

We all want to be liked. It is human nature to crave acceptance and feel we belong. It is possible ...
Client agency personality types.

25 client and agency personality types that will influence relationships

In advertising, marketing and media there is a lot of discussion on the management and optimisation of the client / ...
Assess your agency's performance with accurate agency benchmarks

Assess your agency’s performance with accurate agency benchmarks

Agency remuneration benchmarking can be quite a controversial topic, especially for agencies. But it is also a point of contention for ...
Agency website failures

How agency websites are failing in their new business efforts

We were recently engaged to assist a client undertake a search for agencies across a number of markets outside of ...
Procurement professional

A procurement professional responds to the poorly managed RFP

I received an email from a procurement professional in North America who was responding to my post last July on ...
Clown juggling balls

Why are you wasting your money on pitch consultancy?

We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the ...
A Communications Minefield: 5 things marketers hate hearing from their agencies

A Communications Minefield: 5 things marketers hate hearing from their agencies

We’re all in the communications industry, right? Communication of some form, at least – creating it, planning it, buying it, ...
Hey agency, before you say yes to a pitch, you should Pitcherator it

Hey agency, before you say yes to a pitch, you should Pitcherator it

Back in 2010 (OMG that is five years ago) I shared a list of the top ten questions agencies should ...
When agency pitches fail – seriously fail

When agency pitches fail – seriously fail

Pitching for new business, or defending business in a pitch can be highly stressful times for those involved - both ...
Why do marketers really fire their agencies?

Why do marketers really fire their agencies?

Human beings are notoriously emotional and often irrational. But we would like to think we are totally rational. Marketers are no ...
How agencies can build stronger relationships with clients: The art of listening

How agencies can build stronger relationships with clients: The art of listening

How many meetings do you sit in where you hear people dropping acronyms, buzz words and BS? Why do people ...
The damage caused by poorly managed RFPs

The damage caused by poorly managed RFPs

Many agencies are surprised to hear that TrinityP3 has to tender for projects, especially with our bigger global and regional ...
10 tips that are the answer to a winning pitch Chemistry meeting

10 tips that are the answer to a winning pitch Chemistry meeting

The chemistry meeting is an essential step to appointing an agency. It is often the first time agency and client ...
The importance of rates in assessing an agency and their people

The importance of rates in assessing an agency and their people

TrinityP3 recently launched the Ad Cost Checker online benchmarking system to allow advertisers, procurement and agencies to be able to ...
A simple way to check your advertising agency fees

A simple way to check your advertising agency fees

Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise ...
How do your agency rates stack up and why?

How do your agency rates stack up and why?

Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
Eight ways to spot a bad client (before it is too late)

Eight ways to spot a bad client (before it is too late)

An abridged version of this post appeared in Mumbrella Asia on February 26 2014. It appears here in full. You ...