Revenue growth is essential for all businesses, and advertising agencies are no exception. Agencies work in a highly competitive category, and are particularly dependent on reputation, talent and innovation to manage not just the ‘now’, but also the ‘next’ and the ‘later’. In short, agencies are businesses in constant flux, driven by a need to stay at or ahead of constant market evolution and changing client needs.
The objective of our agency growth advisory practice is to help agencies grow. We employ our unique industry perspective and work closely with agencies to provide actionable insights and recommendations across the following three areas, which you can explore here:
You can find more information on agency growth advisory here or explore more details and insights below.
Ad agencies are great storytellers for their clients, but can the global agency networks tell their own stories?
TrinityP3 was invited by AdForum to attend a series of webinars in July 2020 in which each of the major ...
Questions to ask and answer when an agency loses a pitch
In every agency pitch, there is typically only one winner and a list of losers. They may have dropped out ...
Lessons to be learned on pitching your agency credentials from a pitch consultant
It is fair to say that in the past two decades of being a consultant I have seen hundreds, if ...
Why agencies should consider their clients like an investment portfolio
It is a constant surprise, when I suggest to agency management that their clients are like an investment portfolio, and ...
Have the agency storytellers forgotten how to tell their own story?
Over the past two decades I have seen more than a thousand agency credentials presentations, either in reviewing an agency ...
Top ways to make agencies more effective in presenting their credentials
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part ...
Who really wins at advertising creative award shows?
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Pitfalls to avoid when losing a pitch.
God knows pitching is hard on agencies. Honestly, it’s hard on everyone, but the diligence required to make an informed ...
Top 10 tips for winning new business – Infographic
Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency ...
Can management consultants teach ‘value’ to the advertising agencies?
It is interesting to see how the advertising industry has reacted to the recent acquisition play of the management consultant ...
Losing pitches, part 2: a further 7 ‘less obvious’ reasons why agencies lose pitches
I recently wrote an article about some of the less obvious reasons that an agency, after all the hard work ...
What is going on with advertising creative awards?
The announcement last week by the CEO of Publicis Groupe, Arthur Sadoun, that the holding company would be taking a ...
8 ‘Less Obvious’ Reasons Why Agencies Lose Pitches
Pitches can be very capricious. The blend of human intuition, rhetoric, substance and circumstance can make even the best agency ...
The art of saying no to clients without feeling guilty
We all want to be liked. It is human nature to crave acceptance and feel we belong. It is possible ...
25 client and agency personality types that will influence relationships
In advertising, marketing and media there is a lot of discussion on the management and optimisation of the client / ...
Assess your agency’s performance with accurate agency benchmarks
Agency remuneration benchmarking can be quite a controversial topic, especially for agencies. But it is also a point of contention for ...
How agency websites are failing in their new business efforts
We were recently engaged to assist a client undertake a search for agencies across a number of markets outside of ...
A procurement professional responds to the poorly managed RFP
I received an email from a procurement professional in North America who was responding to my post last July on ...
Why are you wasting your money on pitch consultancy?
We’ve written before about why a pitch is often the wrong answer to the wrong question. But sometimes it’s the ...
A Communications Minefield: 5 things marketers hate hearing from their agencies
We’re all in the communications industry, right? Communication of some form, at least – creating it, planning it, buying it, ...
Hey agency, before you say yes to a pitch, you should Pitcherator it
Back in 2010 (OMG that is five years ago) I shared a list of the top ten questions agencies should ...
When agency pitches fail – seriously fail
Pitching for new business, or defending business in a pitch can be highly stressful times for those involved - both ...
Why do marketers really fire their agencies?
Human beings are notoriously emotional and often irrational. But we would like to think we are totally rational. Marketers are no ...
How agencies can build stronger relationships with clients: The art of listening
How many meetings do you sit in where you hear people dropping acronyms, buzz words and BS? Why do people ...
The damage caused by poorly managed RFPs
Many agencies are surprised to hear that TrinityP3 has to tender for projects, especially with our bigger global and regional ...
10 tips that are the answer to a winning pitch chemistry meeting
The chemistry meeting is an essential step to appointing an agency. It is often the first time agency and client ...
The importance of rates in assessing an agency and their people
TrinityP3 recently launched the Ad Cost Checker online benchmarking system to allow advertisers, procurement and agencies to be able to ...
A simple way to check your advertising agency fees
Are you are an advertiser, marketer, procurement professional or even an agency manager? One of the key issues that arise ...
How do your agency rates stack up and why?
Due to the constant updates to the operating systems of the iOS requiring updates to the app, we have discontinued ...
Eight ways to spot a bad client (before it is too late)
An abridged version of this post appeared in Mumbrella Asia on February 26 2014. It appears here in full. You ...
