Creating and nurturing high performing teams, be that across your organization or with your agencies and suppliers, is essential for delivering high performing marketing outcomes. But it does not happen by accident or abdication; it happens by design. A program of defining objectives and aligning roles and responsibilities is essential in creating the positive culture necessary for collaboration to flourish.
Our high-performance team approach is based on creating alignment across strategy, structure, capabilities, and process supporting a high-performing culture, which you can explore in detail here:
You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
How to take a true 360 degree view of all of your advertising agencies and suppliers
For quite a few years we were recommending to our clients that they should undertake regular relationship surveys and score ...
Of the five types of collaboration, which type do you need?
There is a lot of discussion about collaboration in marketing, media, and advertising. That is because, as a people business, ...
12 reasons why brainstorming does not work
Brainstorming is used as a collaborative tool for generating ideas. And many of us have been involved in brainstorming workshops ...
Did you want collaboration, cooperation or coordination with that marketing process?
There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative ...
Is your advertising agency a supplier or a partner?
While many people in the industry talk about being in partnership with their agency or with their client, the majority ...
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to ...
8 reasons for Evalu8ing your advertising agencies, rather than just survey them
Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more ...
Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed ...
Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and ...
Achieving collaboration in client agency relationships
With so many communications channels available, marketers are using a wider selection of service providers and requiring them to work ...
Five reasons agency compensation should not be relationship based
Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ...
