Do you need to review your incumbent agency? If so – don’t launch a pitch
Do you know what I love? I love being able to recommend to a client that a pitch is not ...
According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins” ...
Pitching the incumbent agency: Procurement versus Consultant perspective
We have previously shared why pitching the incumbent agency at the end of a contract period is no longer good ...
The Pitch conundrum: To Pitch, or not? Is that even the right question?
It’s all too common to see global, regional or local clients announce they are going to put out their account ...
Why media agency pitches end up all about the price
In almost two decades of managing agency pitches on behalf of advertisers, it is rare for the objectives of the ...
How media agencies can poison the waterhole in a pitch
With price becoming such a driver in the selection of a new agency we have noticed that there is a ...
Why it is so hard for the agency incumbent to win a pitch
There is an increasing incidence of what are often referred to as ‘statutory’ or ‘regulatory’ or ‘compulsory’ pitches. This is ...
Why ‘no pitch’ is better than pitching for everyone involved
Most agencies, and perhaps a few advertisers, would know TrinityP3 as a pitch consultancy. However, of all the work we ...
Why you do not need to pitch your agencies every three years
There is a trend in marketing for accounts to be put to market at the end of the contract period ...
What happens when the best agencies are no longer interested in pitching for your business?
Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even our own Executive Chairman, Michael ...
The dangers of pitching your agency on a regular basis
Do you work for a company that routinely has you take your contracted agencies to pitch every three years? Is ...
Don’t divorce your agency when you can simply change the place settings at the bridal table
Have you ever had to organise a wedding? Recently hearing about the challenges a couple were facing with the seating ...
Why strategy workshops beat speculative creative pitches for agency selection every time
The most common creative agency tender processes are typically based on a speculative creative pitch. Up until 2007 the pitches ...
The traps and pitfalls of setting agency remuneration during a pitch
It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as ...