Why Not to Pitch

Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you need to review your incumbent agency? If so – don’t launch a pitch

Do you know what I love? I love being able to recommend to a client that a pitch is not ...
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According to this industry consultant, 84% of clients are wasting everyone’s time pitching

According to this industry consultant, 84% of clients are wasting everyone’s time pitching

There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins” ...
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Pitching the incumbent agency: Procurement versus Consultant perspective

Pitching the incumbent agency: Procurement versus Consultant perspective

We have previously shared why pitching the incumbent agency at the end of a contract period is no longer good ...
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The Pitch conundrum: To Pitch, or not? Is that even the right question?

The Pitch conundrum: To Pitch, or not? Is that even the right question?

It’s all too common to see global, regional or local clients announce they are going to put out their account ...
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Why media agency pitches end up all about the price

Why media agency pitches end up all about the price

In almost two decades of managing agency pitches on behalf of advertisers, it is rare for the objectives of the ...
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How media agencies can poison the waterhole in a pitch

How media agencies can poison the waterhole in a pitch

With price becoming such a driver in the selection of a new agency we have noticed that there is a ...
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Why it is so hard for the agency incumbent to win a pitch

Why it is so hard for the agency incumbent to win a pitch

There is an increasing incidence of what are often referred to as ‘statutory’ or ‘regulatory’ or ‘compulsory’ pitches. This is ...
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Why ‘no pitch’ is better than pitching for everyone involved

Why ‘no pitch’ is better than pitching for everyone involved

Most agencies, and perhaps a few advertisers, would know TrinityP3 as a pitch consultancy. However, of all the work we ...
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Why you do not need to pitch your agencies every three years

Why you do not need to pitch your agencies every three years

There is a trend in marketing for accounts to be put to market at the end of the contract period ...
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Pitching for your business

What happens when the best agencies are no longer interested in pitching for your business?

Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even our own Executive Chairman, Michael ...
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Pitching your agency

The dangers of pitching your agency on a regular basis

Do you work for a company that routinely has you take your contracted agencies to pitch every three years? Is ...
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Agency rosters just like wedding arrangements.

Don’t divorce your agency when you can simply change the place settings at the bridal table

Have you ever had to organise a wedding? Recently hearing about the challenges a couple were facing with the seating ...
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speculative creative pitches

Why strategy workshops beat speculative creative pitches for agency selection every time

The most common creative agency tender processes are typically based on a speculative creative pitch. Up until 2007 the pitches ...
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The traps and pitfalls of setting agency remuneration during a pitch

The traps and pitfalls of setting agency remuneration during a pitch

It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as ...
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