Advertising agency remuneration made easy

Ever wondered how the agency finance director can explain an increase in the retainer when the scope of work they are delivering for you in the coming year is falling?

Then watch this.

Well, it makes about as much sense.

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email:
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