Marketers managing agency remuneration in a recession

I know everyone is under pressure, but clearly this is having a real impact on marketers around the world, with many facing budget reductions and yet desparately trying to maintain their marketing plans.

Here is a new clip on YouTube that made me laugh, because many of the things marketers believe about their agencies and their remuneration really do look as crazy as they sound when you put them into real life situations.

The fact is, you do only get what you pay for. If someone is offering you a deal that looks too good to be true, it probably is. But if you want to make sure you get what you pay for from your agency call me.

Related Posts Plugin for WordPress, Blogger...

About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
This entry was posted in agency remuneration / compensation and tagged , , . Bookmark the permalink.