Agency fees can vary based on factors such as scope of work, resource allocation, project complexity, and agency expertise. By establishing fair and transparent fee structures, businesses can ensure a mutually beneficial partnership with their agencies while maximizing the value and impact of their marketing investments.
Explore our collection of articles to gain valuable guidance on fee negotiation strategies, fee benchmarking, performance-based remuneration models, and fee evaluation methodologies.
You can find more information on agency search and selection management here or explore more details and insights below.
Your next agency pitch will cost you financially, but not as much as you think.
The practice of going to tender at the end of the agency contract period has become a habit for many ...
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Advertising ideas are a dime a dozen according to this advertiser
Ultimately, the value of the advertising agency process is in the intellectual properties created and in the commercial outcomes, those ...
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Do you remunerate or compensate your agency?
This is the second in a series of one-minute videos that address the many complex challenges facing marketing, media and ...
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Who should really be paying for advertising agency pitches?
The first point I have to make is “Why are you pitching any way?” But the fact is that pitching ...
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How Value Based Compensation can support Zero Based Budgeting
We are increasingly enjoying discussions with a range of advertisers and marketers on the implementation of Zero Based Budgeting (ZBB) ...
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How smart marketers are moving beyond the agency remuneration stalemate
Suspend disbelief for a moment. Imagine a world where agencies are paid solely on the basis of commercial results. An ...
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5 reasons why advertisers paying for pitches will not work
Recently the new CEO of the Communications Council, Tony Hale, announced in a Mumbrella Google Hangout that he believed advertisers ...
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Can an agency win a media pitch without discounting rates?
In a market place obsessed with prices and rates, it appears that unless you can win the race to zero ...
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Are you compensating your agencies or remunerating them?
Now you may think that Compensation is Remuneration, there is really no difference between the two. But it is not ...
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The danger of making token pitch payments to agencies
This week I was talking with Stephan Argent, President of Argedia Group and a colleague in the Marketing FIRST Forum ...
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Top 5 client accounting demands that make agencies feel unvalued
A couple of weeks ago I wrote about agency accounting practices that leave clients frustrated and annoyed. You won’t be ...
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