Agency Fees

Your next agency pitch will cost you financially, but not as much as you think.

The practice of going to tender at the end of the agency contract period has become a habit for many ...
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Advertising ideas are a dime a dozen according to this advertiser

Ultimately, the value of the advertising agency process is in the intellectual properties created and in the commercial outcomes, those ...
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Do you remunerate or compensate your agency?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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advertising agency pitches

Who should really be paying for advertising agency pitches?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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How Value Based Compensation can support Zero Based Budgeting

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Remuneration stalemate

How smart marketers are moving beyond the agency remuneration stalemate

This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with ...
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Tony Hale and Mumbrella

5 reasons why advertisers paying for pitches will not work

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Big red hand guitar-Coles TV ad

Can an agency win a media pitch without discounting rates?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Compensating or remunerating agencies

Are you compensating your agencies or remunerating them?

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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The danger of making token pitch payments to agencies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights ...
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Top 5 client accounting demands that make agencies feel unvalued

A couple of weeks ago I wrote about agency accounting practices that leave clients frustrated and annoyed. You won’t be ...
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