The hidden cost of marketers’ lack of commitment
Advertisers may think a casual approach to their agency relationships means they avoid commitment, but they are overlooking these significant hidden costs.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Creative Agencies: Winning the Battle but Losing the War
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
The advertising industry is stuck in the 1960s – thinking ‘small’
It's time to take the advertising industry to its next stage of evolution. Who will say enough is enough and stand out like Bill Bernbach did back in 1959?
Are advertising agencies the next big subscription-based model?
This is a new model, ready and waiting at an agency near you. Get all the convenience of a retainer plus the flexibility of a project fee. Find out more.
The problem with setting agency fees is most are making it up
Agency fees are often set by guessing. Learn about an approach that means the agency resources required can be calculated, rather than leaving it to chance.
What is more important in assessing agency fees, productivity or price?
Price is the cost of the agency people you need. Productivity is what those people produce for that price. So which one is more valuable or important?
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions
Many advertising agencies are worse off today than they were in the past. What are the correct pathways for improved performance?
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Insights About the Unfortunate Decline in Client-Agency Relationships
Shouldn't clients and their agencies begin to review their underlying relationships in 2020 and set new pathways for themselves? Glean new insights here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.