The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
Why a scope of work is essential for managing agency value
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Is the problem with agency fee benchmarking simply a matter of statistics?
If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.
How TrinityP3 helps advertisers find the perfect PR partners – Four case studies
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
How to fix agency or agency roster problems
Your marketing strategy will change and your requirements for specific capabilities and skills will change. But does this mean you need to change agencies?
Who really wins at advertising creative award shows?
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
Managing Marketing: The importance of media agency contracts
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
Managing Marketing: The profession of advertising compared to management consultants
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?