The input cost model is a popular way to pay agency fees across the industry, but are advertisers clinging to outdated models and benchmarks? Learn about more effective agency fee models and how to implement them in this blog.
Mark Ritson’s recently published ‘Recession Playbook’ was a typically no-nonsense ‘don’t lose your collective heads’ message to marketers and their organisational overlords. Aside from the strategy and execution of marketing programs during a recession, there are numerous operational dos and don’ts that, in our experience (22 years of business in both high and low economic cycles), marketers should consider as things become scary and uncertain again. We dive into them in this blog post.
The meaning of 'benchmarking,' like many other terms, has broadened beyond the strict dictionary definition over time, and come to mean different things to different people. What does financial and rate benchmarking mean at TrinityP3?
Whether intentional or unintentional, messages are constantly communicated in the client-agency relationship. Don't fall into the trap of sending unintended messages by default. Read the full article to understand common mistakes accidentally communicated between clients and agencies.
Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering time and costs. But a new artificial intelligence platform, Tribes.AI is promising to solve all of this and increase agency revenue. Nick shares his experience and thoughts on this latest innovation.
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
Procurement will argue going to tender is the only way to test an agency against the market. But, this is a flawed approach. Here's why.
Tomasz Pawlikowski took the time to compare and contrast the two different centuries (20th and 21st) of advertising in this podcast. Take a listen.
Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss the controversial topic of payment terms in this podcast. Take a listen.
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
Time to buckle up. Agencies continue to say that the cost of retaining and attracting agency staff has significantly increased. What does this mean for you?
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.