Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
5 steps to getting your media mix right in 2020
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Managing Marketing: Managing An Independent Media Agency
In this podcast Meg Gossert shares her experience running an independent media agency and helping her clients grow. Take a listen here.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’
The agency of the future gets a lot of attention in the press and at industry conferences. But is it just a wonderful dream? How can it be realised?
Managing Marketing: The Trials Of The Pitch Consultant
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.
Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
Questions to ask and answer when an agency loses a pitch
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the new agency Coffee Cocoa Gunpowder. Learn about their motivations in this podcast.
Managing Marketing Costs for 2020
Post Covid Marketing budgets are not just going to be smaller. They are going to be far more important. So here are the 3 steps a marketing team must take
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.