What are the New Rules for Madison Avenue’s Makeover?
Madison Avenue Manslaughter is the industry standard. Profit margin, not creativity, is the real god. So what are the new rules followed by The Makeovers?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Is solving client / agency disconnects better than putting more lipstick on the pig?
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
Michael Farmer on the State of the Ad Industry Today and in the Near Future
Michael Farmer sat down with Jack Myers of MediaVillage, for a discussion of the prospects and challenges of the advertising industry. Read it here.
What marketers should be asking their incumbent agencies
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
Going beyond words with Media Agency Transparency
Advertisers are demanding transparency from their media agencies and media providers. But simply saying you are transparent does not make it so. Learn more.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
Why a scope of work is essential for managing agency value
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Is the problem with agency fee benchmarking simply a matter of statistics?
If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.