Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Is the problem with agency fee benchmarking simply a matter of statistics?
If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.
How TrinityP3 helps advertisers find the perfect PR partners – Four case studies
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
How to fix agency or agency roster problems
Your marketing strategy will change and your requirements for specific capabilities and skills will change. But does this mean you need to change agencies?
Who really wins at advertising creative award shows?
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
Managing Marketing: The importance of media agency contracts
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
Managing Marketing: The profession of advertising compared to management consultants
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.
Managing Marketing: How data is making media planning and buying more accountable
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
Important questions before taking media in-house
In the face of ad fraud, brand safety and viewability issues, many marketers are considering taking some or all of their media in-house. Are you?
Managing Marketing: The benefits and complications of production decoupling
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
Why Scope of Work (SoW) is not Scope of Services (SoS) and why that matters
There are some fundamental differences between a Scope of Service and a Scope of Work for the agency. Gain a clear understanding and better performance here.
Practical advice on navigating the media supply chain (An interview with David Angell)
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
How to Avoid The Biggest Client / Agency Relationship Killers
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them: