Value-based, cost-based, pricing-based, and performance-based agency fees – bring it on
What is TrinityP3’s view on value-based models for agency fees and how would we evaluate them in a pitch process? Find out in detail here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Agency Transformations 2021: Top Down or Bottom Up?
Agency CEOs must recognise that their leadership initiatives will be resisted by the decentralised culture - and overcome the resistance. Learn more here.
How to manage high performing agency relationships
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
Past, present or future – which tells you more about your agency fees?
Past, present or future? Calculating and benchmarking agency resources and fees can provide significant insights. Which one is the most important to you?
Sweathead: How money works in agencies
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
5 steps to getting your media mix right in 2020
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Managing Marketing: Managing An Independent Media Agency
In this podcast Meg Gossert shares her experience running an independent media agency and helping her clients grow. Take a listen here.
Ad Agencies are Complex Businesses. New Metrics are Needed for Improved Management
Agencies have developed hyper-targeted digital executions and ROI tools for clients. But they need to manage their own businesses better. Here's how.
Forget ‘The Agency of the Future.’ Fix ‘The Agency of Today’
The agency of the future gets a lot of attention in the press and at industry conferences. But is it just a wonderful dream? How can it be realised?
Managing Marketing: The Trials Of The Pitch Consultant
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.
Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.