Managing Marketing: The Journey Building A Successful Agency In The 21st Century
Mark Green is the Co-Founder of The Monkeys. In this podcast he talks about the challenges, the success factors and the lessons learnt along his journey.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses the transformation occurring within Media Agencies in this podcast.
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Advertising complexity is a killer!
Increased complexity has been exploited to justify advertisers’ increased control over marketing. Find out why the complexity trend needs to be reversed.
A Tale of Two Charge-Offs: Kraft Heinz versus WPP
Kraft Heinz recently took a charge-off that led to a share price decline. Then WPP took a charge-off that led to a share price rise. What's going on here?
Managing Marketing: Specialist Versus Size and Scale When It Comes To Agencies
Andrew Little, CEO of DDB Australia, discusses the changes in the Advertising landscape and the agency responses to those changes. Listen to the podcast here.
The First Step for The Agency of the Future: Become a Well-Run Business
The Agency of the Future cannot be created unless it first becomes a well-run business that generates the necessary financial resources. How can they do it?
What you need to consider when searching for the perfect agency
It's important to know what success looks like for both parties in an agency search. What are the considerations when making a list of recommended agencies?
Did private equity firm 3G bite off more than it could chew with the Kraft Heinz FMCG business?
There is often a temptation to focus on short term ROI over long term brand growth. This post examines the 3G approach and whether it works in FMCG.
Why do Agency pitches take so long and does that produce a better outcome?
To ensure you select the best agency and creative output outcome, take into account the following key aspects in determining the optimal process.
Managing Marketing: The State Of Media For Independent Agencies
Virginia Hyland talks on the state of media relationships and the role of programmatic, the rise of the small independent agency and more. Listen here.
Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
Why Holding Companies are at the Tipping Point and what can be done
Investors are worried about the future, and they're downgrading holding company shares. New strategies are required. What are they? What should the CEOs do?