Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Advertising Agencies’ Top Three Strategic Challenges — and Two Solutions
Many advertising agencies are worse off today than they were in the past. What are the correct pathways for improved performance?
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Insights About the Unfortunate Decline in Client-Agency Relationships
Shouldn't clients and their agencies begin to review their underlying relationships in 2020 and set new pathways for themselves? Glean new insights here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.
Taking your marketing in-house? It is time to improve productivity
Of the in-house agencies we have been asked to assess, almost all have not improved their productivity. Find out why this happens and what to do about it.
Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Why media agency pitches end up all about the price
The final step in a pitch is supposed to represent due diligence but it becomes reduced to negotiating and selecting the lowest possible price. Find out why
Clients and Agencies Need to Ditch the Pitch
Putting a relationship in review at the end of a contract is bad business for both parties. Find a better way to be commercially responsible here.
Five ways to use the Scope Metric Model to more effectively manage agency fees
The fact is that both agency and advertiser are responsible for optimising the performance of their relationships. Learn how the Scope Metric Model can help
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.