Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
Your next agency pitch will cost you financially, but not as much as you think.
Procurement will argue going to tender is the only way to test an agency against the market. But, this is a flawed approach. Here's why.
Managing Marketing: Comparing and Contrasting Two Centuries of Advertising
Tomasz Pawlikowski took the time to compare and contrast the two different centuries (20th and 21st) of advertising in this podcast. Take a listen.
Managing Marketing: The Impact of Extended Payment Terms On Agencies
Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss the controversial topic of payment terms in this podcast. Take a listen.
What can save agencies from a reduced share of their client’s production spend?
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
Managing Marketing: Santa on the Marketing of Christmas
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
Advertising Agency Fees – The Move from Static Inputs to Valuable Outputs
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
With agency costs on the rise, how should advertisers respond?
Time to buckle up. Agencies continue to say that the cost of retaining and attracting agency staff has significantly increased. What does this mean for you?
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
Why 20% of the agency retainer you are paying is lost to you
With this misleading practice, your agency may be trying to recoup a bonus of up to 20% on their retainer. Details here, it is all to do with billable time.
Managing Marketing: Dysfunctional Agency Finances
In this podcast Nick Hand discusses the challenges facing agencies and their finances, taking us inside the agency financial nerve-centre. Take a listen.
When a full-time agency resource is not a full-time resource
A full-time retained resource is full-time. But, why are there advertisers who have full-time retained resources who are unavailable to take a call?
Why average cost per agency FTE is dependent on the task at hand
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
When an agency transforms from a vendor into a partner
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.