David has been a media agency practitioner for fifteen years, holding several senior positions in the UK and Australia. During this time, he has worked with a number of blue-chip organisations. David is the General Manager and Head of Media at TrinityP3. He lives in Melbourne with his wife and children.
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
Nick Hand, the commercially savvy, hands-on Finance Director, returns to discuss the controversial topic of payment terms in this podcast. Take a listen.
Production often represents more than half the spend with creative agencies and most agencies are failing to compete to retain this spend. What can be done?
Ho! Ho! Ho! Santa Claus, the Chief Creative Officer of Christmas knows in media, marketing and advertising, who has been naughty and nice. Find out here.
Paid fairly, an agency has more ability to deliver value in the outputs it produces and that should lead to a commercial return for the client. Details here
Time to buckle up. Agencies continue to say that the cost of retaining and attracting agency staff has significantly increased. What does this mean for you?
With this misleading practice, your agency may be trying to recoup a bonus of up to 20% on their retainer. Details here, it is all to do with billable time.
In this podcast Nick Hand discusses the challenges facing agencies and their finances, taking us inside the agency financial nerve-centre. Take a listen.
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.