Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Reflections on an Ad Industry at War With Itself
The advertising industry, struggling to find ways to generate growth, has instead turned on itself. The outcome is predictable, as this post demonstrates.
Why it is so hard for the agency incumbent to win a pitch
There are three strong factors working against the incumbent’s success, even when the existing advertiser / agency relationship is strong.What are they?
Managing Marketing: The Challenges Facing Procurement In Marketing
In this podcast Hannah Gough discusses many of the challenges and considerations for a procurement professional working in marketing. Take a listen here.
Why ‘no pitch’ is better than pitching for everyone involved
Pitches have become the default approach to solving problems. So here we explore why 'no pitch' is better than pitching for everyone involved.
When Will Procurement Do What It’s Supposed to Do?
In the manufacturing and distribution industries, procurement improved quality and lowered costs. Why has the opposite occurred in the media industry?
Managing Marketing: The Current State Of Client And Agency Relationships
In this podcast Anita Zanesco shares her thoughts on the state of client / agency relationships discussing the good, the bad and the ugly. Listen here.
Why you do not need to pitch your agencies every three years
Longer term relationships are higher performing relationships. Learn how you can avoid the costs and risks associated with regularly pitching your business.
Managing Marketing: Aligning Network Advertising Agencies To Purpose And Value
Priya Patel shares how Doyle Dane Bernbach Sydney have aligned their purpose to the founders original ideas to drive business value. Listen to the podcast.
Managing Marketing: The Issues Facing Media Agencies
Simon James-Williams is the Managing Director of Carat ANZ and in this podcast he discusses the issues and challenges facing media agencies. Take a listen.
Managing Marketing: The Journey Building A Successful Agency In The 21st Century
Mark Green is the Co-Founder of The Monkeys. In this podcast he talks about the challenges, the success factors and the lessons learnt along his journey.
Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses the transformation occurring within Media Agencies in this podcast.