Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Agency CEOs must recognise that their leadership initiatives will be resisted by the decentralised culture - and overcome the resistance. Learn more here.
At a time when marketers and their budgets continue to be under downward pressure, what can they do to get greater value from their agencies? Find out here.
Past, present or future? Calculating and benchmarking agency resources and fees can provide significant insights. Which one is the most important to you?
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
In this podcast Stephan Argent talks about his role as a pitch consultant and adviser to CMOs and CEOs for Canada’s largest corporations. Get the insights.
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.