When an agency transforms from a vendor into a partner
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
agency remuneration / compensation
The IMAA versus NSW Government: Principles, Complexity, Irony, Challenge & Reality
The recent stoush between the IMAA and the NSW Government over the media buying account tender process raises interesting questions. Take a look here.
Common mistakes made when preparing a scope of work for the agency
Here we review some of the more common mistakes incurred when tasked with developing a scope of work for a brand or product by an advertiser. Take a look.
How to avoid a goose egg negotiating agency fees
You’ve found yourself a new agency and it’s time to negotiate the contract, or perhaps it’s time to renegotiate with your incumbent. Where do you start?
Are advertiser’s practices stopping their agencies from becoming more efficient?
Isn’t technology great? It is revolutionising business in so many ways. But, it appears, rather more slowly in advertising agencies. Take a look at why.
How agencies are increasingly profiting from missing people
Over the last 12 months, larger agencies have been able to use their agency churn to reduce costs and improve their bottom line significantly. How?
The often-hidden cost of in-house agencies
The industry conversation about in-housing agency services continues with the protagonists proposing the pros and cons. Let’s dive in and compare the pair.
Does the advertising industry have a problem with the Modern Slavery Act?
Take a look at where advertising agencies may need to rethink their processes, culture and behaviours in relation to the Modern Slavery Act.
Large or small, agencies like to be all things to all people. Does size really matter?
No agency credentials story is complete without a reference to the number of people employed and the number of offices they have. Does size really matter?
The Pitch conundrum: To Pitch, or not? Is that even the right question?
There are clearly scenarios that may suggest either of these approaches….to Pitch, or not to Pitch are the right thing to do. Or are there?
Does the marketer’s experience matter when it comes to getting great work from their agencies?
If you want great work from your agencies you have to work with and motivate them. An agency can only be as good as the client! Here is how to do it.
“Nobody Knows Anything” about what works in the film business – or Marketing
Just like the Film Business, nobody knows anything about what works in Marketing. The poor results speak for themselves. Read about this lost opportunity.
The traps and pitfalls of developing an output-based agency fee model
If you are developing your own output or value based pricing model you need to ensure you are not falling for any one of these traps and pitfalls.
Working from Home – Should we be careful what we wish for?
A Survey found most people want to continue working remotely 2 days a week post Covid. Can companies really be expected to maintain offices for just 2 days?
Client Heads are the Front-Line Troops for Agency Transformations — but they need better support from their leaders
Despite growth of digital and social briefs, client topline growth is stagnant.This raises these important questions about the support given to Client Heads