Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of ListenMore, Canada’s leading independent Marketing and Agency Search advisory and consultancy.
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
If you get agency benchmarks wrong it can do more harm than good. Here are some observations on what often passes for industry benchmarks and how average benchmarks will always deliver average outcomes.
Recently TrinityP3 has been engaged in assisting marketers to select Public Relations firms to meet very specific strategic requirements. Learn how we do it.
Who are the big winners at this year’s Creative Award shows? If you said the agencies, you’re wrong. Find out who the real winners are in this post.
David Angell talks about the importance of robust, relevant and rigorous media contracts to ensure transparency, value delivery and performance. Listen now.
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.
A podcast with Martin Cass - learn how a meeting with the number crunchers behind ‘Money Ball’ transformed the way they do media at MDC Media Partners .
While decoupling production has been common in the UK for decades it is still a hot topic in many markets. Learn more about it in this podcast.
There are some fundamental differences between a Scope of Service and a Scope of Work for the agency. Gain a clear understanding and better performance here.
This interview with David Angell provides a comprehensive view of the practical media advice we provide advertisers trying to navigate the media supply chain.
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them: