Creating and nurturing high performing teams, be that across your organization or with your agencies and suppliers, is essential for delivering high performing marketing outcomes. But it does not happen by accident or abdication; it happens by design. A program of defining objectives and aligning roles and responsibilities is essential in creating the positive culture necessary for collaboration to flourish.
Our high-performance team approach is based on creating alignment across strategy, structure, capabilities, and process supporting a high-performing culture, which you can explore in detail here:
You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
Is your marketing function centralised, decentralised or distributed?
This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Top 10 tips for optimising your media agency briefing – Infographic
You want the best possible agency team, making the best possible decisions for your business. You want the agency to ...
Are all your strategies getting in the way of delivering marketing performance?
This is the fifth in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
Struggling with your strategy? Try the Costanza Maneuver
This is the third in a series of one minute videos that address one of the many complex challenges facing marketing, media ...
When is the right time to apply the Golden Rule in marketing?
This is the first in a series of one minute videos that address one of the many complex challenges facing marketing, ...
How many brief types does an advertiser need to brief their agency?
I have noticed recently there have been a number of consultants and industry commentators again talking about the perennial problem ...
Tips for more successful agile marketing
Beware agile marketing, it’s time to transform the terminology. Are you an agile marketer? Or have you heard someone say ...
Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic
Some of the more interesting work we have been undertaking at TrinityP3 in the past five years is designing new ...
Top 10 tips for maintaining a successful client / agency relationship – Infographic
Your agency and agency roster is an extension of your marketing team. Having this extended team working well together is ...
The most important quality in client agency relationships (and no, it’s not trust)
I was contacted the other day by a long lost British client, from my UK days. Someone who I ‘cut ...
5 ways to optimise transparency in your marketing department
Transparency. Mention this word at the next industry function and most people will assume you are talking about the very ...
How to achieve consistent communication across the business in a changing world
Collaboration software, stand up meetings, digital asset management systems, email protocols etc are all aimed at creating consistency of communication ...
Digital-holics unite to admit their problem
It’s a dark and stormy night on the 13th of the month. The newly notified small bar location is ...
Do marketing silos hinder the effectiveness of your agencies?
Do silo marketing structures hinder the effectiveness of your agencies? In a nutshell, yes. I have previously written about the ...
Digital marketing strategy: Don’t be Robinson Crusoe on your digital island
Anyone remember this quote from Daniel Defoe’s legendary book, The life and adventures of Robinson Crusoe? “…I must acknowledge, that, ...
Is your digital marketing effort destroying your brand?
I’d like to pose a question for this post. I may be deluded or totally off the mark with my ...
Will your silo based approach turn you into the next Kodak?
A silo is a standalone structure that is used to store grain. It has no other purpose other than to ...
How to strategically align an existing team
Hands up who has ever moved into an exciting new leadership role only to have the gloss of it all ...
How to incentivise collaborative agency behaviour with performance based remuneration
There has been much industry talk and discussion over the years on how to encourage agencies to work collaboratively with ...
Client agency relationships in advertising: Four problems that cause breakdowns
Trust between agencies and their clients continues to be the foundation of high-performing client/agency relationships. But from first-hand experience, it ...
The client agency relationship – 5 things agencies hate hearing from clients
‘They said what now?’ Some months back, I wrote an article about the things that clients hate hearing from agencies, ...
Why marketing teams underperform and what to do about it
Under the guise of research, I recently found myself watching reruns of The Simpsons. It was a mini-marathon of episodes ...
3 smart ways to make decentralised marketing structures perform better
The grass is always greener. Sometimes, if you read the marketing trade press, it seems that everyone in marketing is ...
When Account Management / Client relationships are too close
Over my years in agency-land, I’ve been fortunate enough to carve some genuinely close relationships with my clients. Relationships where ...
The ABCs of getting your agencies to collaborate
For the past five or more years we have had marketers lamenting how hard it is to get their agencies ...
Why your agencies cannot collaborate when they are competing for your budget
One of the main complaints we hear from marketers who are managing a diverse roster of agencies is that it ...
Why more clients use Evalu8ing to improve agency relationships
As you may have read on previous posts, TrinityP3’s Evalu8ing tool for client agency relationship assessments is invaluable in so ...
How engagement agreements improve your agency interactions
I remember about 10 years ago, being engaged by a marketing team to work with a well known management consulting ...
The ABC of getting agencies to collaborate with lessons from Dr Suess
Three years ago I was invited to talk to the ISBA COMPAG group on developing and managing collaboration between agencies ...
Why marketing is becoming the new ring master of the content strategy
Firstly I want to be very clear of what we are talking about when we refer to content strategy. Because ...
