Creating and nurturing high performing teams, be that across your organization or with your agencies and suppliers, is essential for delivering high performing marketing outcomes. But it does not happen by accident or abdication; it happens by design. A program of defining objectives and aligning roles and responsibilities is essential in creating the positive culture necessary for collaboration to flourish.
Our high-performance team approach is based on creating alignment across strategy, structure, capabilities, and process supporting a high-performing culture, which you can explore in detail here:
You can find more information on creating high performing marketing and agency teams here or explore more details and insights below.
![marketing function](https://www.trinityp3.com/wp-content/uploads/2017/08/marketing-function-300x155.png)
Is your marketing function centralised, decentralised or distributed?
![Top 10 tips for optimising your media agency briefing – Infographic](https://www.trinityp3.com/wp-content/uploads/2017/08/Top-10-tips-for-optimizing-your-media-agency-briefing.png)
Top 10 tips for optimising your media agency briefing – Infographic
![Are all your strategies getting in the way of delivering marketing performance?](https://www.trinityp3.com/wp-content/uploads/2017/08/Marketing-Strategies.jpg)
Are all your strategies getting in the way of delivering marketing performance?
![Struggling with your strategy? Try the Costanza Maneuver](https://www.trinityp3.com/wp-content/uploads/2017/08/Costanza.jpg)
Struggling with your strategy? Try the Costanza Maneuver
![When is the right time to apply the Golden Rule in marketing?](https://www.trinityp3.com/wp-content/uploads/2017/07/Golden-rule-in-marketing-300x170.jpg)
When is the right time to apply the Golden Rule in marketing?
![Agency brief types](https://www.trinityp3.com/wp-content/uploads/2017/05/Different_Types_Of_Agency_Briefs-300x163.jpg)
How many brief types does an advertiser need to brief their agency?
![Tips for more successful agile marketing](https://www.trinityp3.com/wp-content/uploads/2017/05/Agile-Marketing-Tips.jpg)
Tips for more successful agile marketing
![Organizational Charts](https://www.trinityp3.com/wp-content/uploads/2017/03/Org_chart-300x192.png)
Learn how CEOs & CMOs are restructuring their marketing teams for success – Infographic
![Client agency relationship tips](https://www.trinityp3.com/wp-content/uploads/2017/03/Top-10-tips-for-maintaining-relationship.png)
Top 10 tips for maintaining a successful client / agency relationship – Infographic
![The most important quality in client agency relationships (and no, it’s not trust)](https://www.trinityp3.com/wp-content/uploads/2016/11/Client-agency-bravery.jpg)
The most important quality in client agency relationships (and no, it’s not trust)
![5 ways to optimise transparency in your marketing department](https://www.trinityp3.com/wp-content/uploads/2016/11/Marketing-team-transparency.jpg)
5 ways to optimise transparency in your marketing department
![How to achieve consistent communication across the business in a changing world](https://www.trinityp3.com/wp-content/uploads/2016/10/Consistent-Communication.png)
How to achieve consistent communication across the business in a changing world
![Digital-holics unite to admit their problem](https://www.trinityp3.com/wp-content/uploads/2016/10/Digital-marketing-anonymous.jpg)
Digital-holics unite to admit their problem
![Do marketing silos hinder the effectiveness of your agencies?](https://www.trinityp3.com/wp-content/uploads/2016/10/Marketing-silos.png)
Do marketing silos hinder the effectiveness of your agencies?
![Digital marketing strategy: Don’t be Robinson Crusoe on your digital island](https://www.trinityp3.com/wp-content/uploads/2016/08/digital-marketing-island.png)
Digital marketing strategy: Don’t be Robinson Crusoe on your digital island
![Is your digital marketing effort destroying your brand?](https://www.trinityp3.com/wp-content/uploads/2016/09/Digital-marketing.jpg)
Is your digital marketing effort destroying your brand?
![Will your silo based approach turn you into the next Kodak?](https://www.trinityp3.com/wp-content/uploads/2016/08/Silo-based-approach.jpg)
Will your silo based approach turn you into the next Kodak?
![Why working and non-working spend analysis does not work in an AI world](https://www.trinityp3.com/wp-content/uploads/2016/08/Working-vs-Non-working-spend.jpg)
Why working and non-working spend analysis does not work in an AI world
![How to strategically align an existing team](https://www.trinityp3.com/wp-content/uploads/2016/05/Strategic-alignment.jpg)
How to strategically align an existing team
![How to incentivise collaborative agency behaviour with performance based remuneration](https://www.trinityp3.com/wp-content/uploads/2016/04/Collaborative-agency-behaviour.jpg)
How to incentivise collaborative agency behaviour with performance based remuneration
![Client agency relationships in advertising](https://www.trinityp3.com/wp-content/uploads/2016/02/client-advertising-agency-relationships-300x200.jpg)
Client agency relationships in advertising
![The client agency relationship – 5 things agencies hate hearing from clients](https://www.trinityp3.com/wp-content/uploads/2015/11/Client-agency-relationship.jpg)
The client agency relationship – 5 things agencies hate hearing from clients
![Marketing teams image](https://www.trinityp3.com/wp-content/uploads/2015/11/Marketing-teams-image-300x225.jpg)
Why marketing teams underperform and what to do about it
![Greener Pastures Sign](https://www.trinityp3.com/wp-content/uploads/2015/08/greener-pastures600-300x194.jpg)
3 smart ways to make decentralised marketing structures perform better
![When Account Management / Client relationships are too close](https://www.trinityp3.com/wp-content/uploads/2015/05/Business_Relationship_too_close1-300x300.jpg)
When Account Management / Client relationships are too close
![The ABC of getting your agencies to collaborate](https://www.trinityp3.com/wp-content/uploads/2014/06/The-ABC-of-getting-your-agencies-to-collaborate-300x168.jpg)
The ABCs of getting your agencies to collaborate
![Agencies cannot collaborate when competing for your budget](https://www.trinityp3.com/wp-content/uploads/2014/05/Agencies-cannot-collaborate-when-competing-for-your-budget-300x168.jpg)
Why your agencies cannot collaborate when they are competing for your budget
![Why more clients use Evalu8ing to improve agency relationships](https://www.trinityp3.com/wp-content/uploads/2013/08/Relationship-management1-300x200.jpg)
Why more clients use Evalu8ing to improve agency relationships
![Engagement Agreements](https://www.trinityp3.com/wp-content/uploads/2013/05/Engagement_agreement-300x168.png)
How engagement agreements improve your agency interactions
![Evalu8ing slideshare](https://www.trinityp3.com/wp-content/uploads/2013/03/ABC_Evalu8ing-300x202.png)