Lyndon Brill on Agency Remuneration – Episode 5

In this episode Darren Woolley is joined by the TrinityP3 finance and agency remuneration expert, Lyndon Brill.

We discuss:

  • How much should advertisers be paying their agencies?
  • Why is there a trend away from retainers to other models such as project fees
  • The essential elements of a good remuneration model
  • The role benchmarking plays in agency remuneration
  • How TrinityP3 add value to agency remuneration negotiations for advertisers.

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.