Lyndon Brill on Agency Remuneration – Episode 5

In this episode Darren Woolley is joined by the TrinityP3 finance and agency remuneration expert, Lyndon Brill.

We discuss:

• How much should advertisers be paying their agencies?
• Why is there a trend away from retainers to other models such as project fees
• The essential elements of a good remuneration model
• The role benchmarking plays in agency remuneration
• How TrinityP3 add value to agency remuneration negotiations for advertisers.

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.