In this episode Darren Woolley is joined by the TrinityP3 finance and agency remuneration expert, Lyndon Brill.
We discuss:
- How much should advertisers be paying their agencies?
- Why is there a trend away from retainers to other models such as project fees
- The essential elements of a good remuneration model
- The role benchmarking plays in agency remuneration
- How TrinityP3 add value to agency remuneration negotiations for advertisers.
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
