With a growing number of marketing agencies specializing in different areas of expertise, it can be challenging for organizations to select the right agencies for their needs and ensure they are getting the best possible value from their roster of agencies. Here we provide a range of resources to help organizations gain a better understanding of their agency roster, identify opportunities for improvement, and develop a more effective agency roster strategy.
TrinityP3 also provides a range of roster management services to support organizations in optimizing their agency roster. These services include agency roster audits, agency roster reviews, and agency search and selection services, all designed to help organizations make informed decisions about their agency roster and maximize the value of their agency relationships.
You can find more information on agency roster alignment practice here or explore more details and insights below.
Agency vs In-House Marketing: Which Should You Choose?
The decision of whether to invest in an in-house agency (IHA), partner with an external marketing agency, or adopt the ...
Managing Marketing: Navigating The Growing Complexity Of Agency Roster Management
Nathan Hodges, Managing Director of TrinityP3 ANZ, discusses the complexities of agency rosters in the marketing landscape. He outlines the ...
The importance of positioning in-house agencies within your organisation
In-housing of agency services has become ubiquitous in the past decade, with their own industry associations, their own award shows ...
Managing Marketing: Agency Integration Publicis Style
Once upon a time, there were advertising agencies that offered clients a full range of services, including media and creative ...
Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters
Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver ...
Managing Marketing: What Makes A High Performing Integrated Agency Model
Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ ...
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for ...
Managing Marketing: The world of the brand experience agency
Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known ...
Managing Marketing: The Ins And Outs Of In-House Agencies
David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his ...
Managing Marketing: When PR Takes The Lead In Marketing Communications
Skye Lambley is the Chief Executive Officer of the public relations group Herd MSL, and sustainability consultancy SalterBaxter. While some ...
Managing Marketing: The Good And The Bad Of Integrated Agencies
Mike Rebelo is the CEO of Publicis Groupe Australia and New Zealand. For almost a decade, he has been working ...
The Eternal Behaviours of the Average Work
In-Housing, as a concept, is back. OK, it’s never really been away. But in 2021 it seems to be regaining ...
The hidden cost of marketers’ lack of commitment
Faced with so much uncertainty, due to the Covid-19 pandemic, marketers with more flexible agency relationships may be feeling fortunate ...
Taking your marketing in-house? It is time to improve productivity
Bringing agency services in-house is all the rage according to the ANA, reporting more than three quarters of their members ...
How to ensure your in-house agency is performing better than market
According to the ANA, the trend of establishing an in-house agency is well established, with almost 80% of their members ...
How to fix agency or agency roster problems
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
How to optimise your agency roster and increase your budget value
When it comes to agency rosters, it is easy to fall into the trap of thinking there are two options: ...
Is your team managing your agency roster? (Probably not)
As marketers, you are most likely managing a roster of agencies: brand, direct, digital, social, PR, media, technology and more ...
Is there any difference between an Agency and a Marketing Supplier or Vendor?
A common question marketers ask us is, “How many agencies are ideal for a roster?” The short answer is “as ...
What is the role of today’s advertising agency?
Every so often, an attention-grabbing headline pops up in social media proclaiming the death of advertising and ipso facto – ...
Practical advice for multiple agency roster management
Marketers will often initiate a pitch or review because one of their agencies is under-performing. It appears all they can ...