Managing Marketing: The Role of Technology In Agency Evaluations
Richard Benyon, CEO of the new SAAS start-up, Alliansis, discusses the importance of professional relationship management in marketing. He shares his experience […]
Category: Performance Measurement
Managing Marketing: Navigating The Complexity Of The Marketing Technology Swamp
Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and […]
Navigating the chaos – how to avoid the marketing traps around technology, data and measurement
For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity. The tech […]
Why more clients use Evalu8ing to improve agency relationships
As you may have read on previous posts, TrinityP3’s Evalu8ing tool for client agency relationship assessments is invaluable in so many ways. […]
How to take a true 360 degree view of all of your advertising agencies and suppliers
For quite a few years we were recommending to our clients that they should undertake regular relationship surveys and score cards as […]
8 reasons for Evalu8ing your advertising agencies, rather than just survey them
Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) from TrinityP3 Marketing Management Consultants With more and more agencies and […]
Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked […]