Agency fees and commercial arrangements are essential to get right. But what is the right agency fee model? How much should be paid? And how do you manage and negotiate these fees effectively? While there is common practice in agency fee models, there is no best practice, with each fee model dependent on the discipline, services, volume, and more.
The objective of our agency fee advisory is to create fair, sustainable and mutually equitable models that are easy to manage, and which drive the desired outcomes.
We approach this challenging area from a number of angles, tailored in each project to fit specific need. You can explore them here:
Find more information on agency commercials arrangements here or explore more details and insights below.
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The important differences between scope of work and schedule of work
![Risk vs reward in value and performance based agency compensation](https://www.trinityp3.com/wp-content/uploads/2013/11/Jan-week-4-article-image-1-300x200.jpg)
Risk vs reward in value and performance based agency compensation
![Agency remuneration benchmarking is more than just rates](https://www.trinityp3.com/wp-content/uploads/2013/11/Time_Equals_Money1-300x200.jpg)
Agency remuneration benchmarking is more than just rates
![Have marketers forgotten the Golden Rule for agency performance?](https://www.trinityp3.com/wp-content/uploads/2013/11/The_Golden_Rule-300x198.jpg)
Have marketers forgotten the Golden Rule for agency performance?
![How many KPIs are optimal to drive agency performance?](https://www.trinityp3.com/wp-content/uploads/2013/09/Jan-week-5-article-image-1-300x200.jpg)
How many KPIs are optimal to drive agency performance?
![Why marketers should stop paying agencies for ideas](https://www.trinityp3.com/wp-content/uploads/2013/02/Advertising_Ideas_Worthless1-300x225.jpg)
Why marketers should stop paying agencies for ideas
![How to step beyond simply cost benchmarking your advertising agency](https://www.trinityp3.com/wp-content/uploads/2013/02/Costs_Versus_Value-300x200.jpg)
How to step beyond simply cost benchmarking your advertising agency
![The danger of making token pitch payments to agencies](https://www.trinityp3.com/wp-content/uploads/2013/02/Pitch_Fee_Payments-300x225.jpg)
The danger of making token pitch payments to agencies
![How to effectively negotiate remuneration with your agencies](https://www.trinityp3.com/wp-content/uploads/2013/01/Vendor_client_relationship-300x169.png)
How to effectively negotiate remuneration with your agencies
![Top 5 client accounting demands that make agencies feel unvalued](https://www.trinityp3.com/wp-content/uploads/2012/12/Client-accounting-demands1-300x200.jpg)
Top 5 client accounting demands that make agencies feel unvalued
![The top 5 agency accounting practices that irritate clients](https://www.trinityp3.com/wp-content/uploads/2012/11/agency-accounting-practices1-300x200.jpg)
The top 5 agency accounting practices that irritate clients
![The dangers of misusing benchmarking](https://www.trinityp3.com/wp-content/uploads/2012/11/Timber_Benchmarking1-300x200.jpg)
The dangers of misusing benchmarking
![A step by step approach to calculating ad agency resource rates and head hour costs](https://www.trinityp3.com/wp-content/uploads/2012/10/trinityp3-calculators-300x200.jpg)
A step by step approach to calculating ad agency resource rates and head hour costs
![What is included in your advertising agency overhead cost and what is not?](https://www.trinityp3.com/wp-content/uploads/2015/01/Cutting_Costs-300x225.jpg)
What is included in your advertising agency overhead cost and what is not?
![Is your advertising agency a supplier or a partner?](https://www.trinityp3.com/wp-content/uploads/2012/05/Account_Service1-300x199.jpg)
Is your advertising agency a supplier or a partner?
![Aligning marketing expectations to marketing budget when establishing the agency scope of work](https://www.trinityp3.com/wp-content/uploads/2012/04/Champagne_Taste_Beer_Budget1-300x200.jpg)
Aligning marketing expectations to marketing budget when establishing the agency scope of work
![Paying peanuts? – It is not the smartest advertising agency remuneration strategy](https://www.trinityp3.com/wp-content/uploads/2012/02/iStock_000000759536Small-e1327573965304-300x237.jpg)
Paying peanuts? – It is not the smartest advertising agency remuneration strategy
![Top 10 tips for renegotiating your agency remuneration](https://www.trinityp3.com/wp-content/uploads/2011/10/Compensation_Maze1-300x198.jpg)
Top 10 tips for renegotiating your agency remuneration
![Balancing risk and reward in value based advertising agency compensation](https://www.trinityp3.com/wp-content/uploads/2011/10/Balancing_Risk_Reward-300x225.jpg)
Balancing risk and reward in value based advertising agency compensation
![Defining Value Based Agency Compensation](https://www.trinityp3.com/wp-content/uploads/2006/09/Screen-Shot-2018-07-30-at-1.47.23-pm-300x203.png)
Defining Value Based Agency Compensation
![How your agency compensation method can add value](https://www.trinityp3.com/wp-content/uploads/2011/10/Screen-Shot-2018-07-05-at-3.16.40-pm-300x174.png)
How your agency compensation method can add value
![Defining the scope of advertising agency services to determine agency fees](https://www.trinityp3.com/wp-content/uploads/2011/09/30.05.23-Site-Image-1-300x200.jpg)
Defining the scope of advertising agency services to determine agency fees
![The importance of overhead in agency compensation](https://www.trinityp3.com/wp-content/uploads/2011/07/Overheads-223x300.jpg)
The importance of overhead in agency compensation
![Calculating Agency Compensation And Resource From The Scope Of Work](https://www.trinityp3.com/wp-content/uploads/2011/05/Calculating_Resources-300x223.jpg)
Calculating Agency Compensation And Resource From The Scope Of Work
![Reasons why performance based agency fees or payment by results often fail](https://www.trinityp3.com/wp-content/uploads/2010/09/Feb-week-1-article-image-1-300x200.jpg)
Reasons why performance based agency fees or payment by results often fail
![What is value based remuneration for advertising and media agencies?](https://www.trinityp3.com/wp-content/uploads/2010/06/Retained_Agency_Resoruce-300x300.jpg)
What is value based remuneration for advertising and media agencies?
![Best time to negotiate agency fees - during pitch or post pitch?](https://www.trinityp3.com/wp-content/uploads/2010/05/Screen-Shot-2018-07-03-at-4.46.15-pm-300x168.png)
Best time to negotiate agency fees – during pitch or post pitch?
![How to calculate the real value of your advertising agency retainer](https://www.trinityp3.com/wp-content/uploads/2010/05/Your_Agency_Team-300x300.jpg)
How to calculate the real value of your advertising agency retainer
![What is included in the overhead when calculating the agency retainer?](https://www.trinityp3.com/wp-content/uploads/2010/03/Screen-Shot-2018-07-03-at-11.40.57-am-300x198.png)
What is included in the overhead when calculating the agency retainer?
![The power of competitive pressure on advertising agency fees](https://www.trinityp3.com/wp-content/uploads/2008/11/Screen-Shot-2018-07-02-at-2.50.26-pm-300x300.png)