Agency fees and commercial arrangements are essential to get right. But what is the right agency fee model? How much should be paid? And how do you manage and negotiate these fees effectively? While there is common practice in agency fee models, there is no best practice, with each fee model dependent on the discipline, services, volume, and more.
The objective of our agency fee advisory is to create fair, sustainable and mutually equitable models that are easy to manage, and which drive the desired outcomes.
We approach this challenging area from a number of angles, tailored in each project to fit specific need. You can explore them here:
Find more information on agency commercials arrangements here or explore more details and insights below.

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The danger of making token pitch payments to agencies
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How to effectively negotiate remuneration with your agencies
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The top 5 agency accounting practices that irritate clients
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The dangers of misusing benchmarking
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A step by step approach to calculating ad agency resource rates and head hour costs
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What is included in your advertising agency overhead cost and what is not?
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Aligning marketing expectations to marketing budget when establishing the agency scope of work
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
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Top 10 tips for renegotiating your agency remuneration
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Balancing risk and reward in value based advertising agency compensation
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Defining Value Based Agency Compensation
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How your agency compensation method can add value
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Defining the scope of advertising agency services to determine agency fees
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The importance of overhead in agency compensation
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Calculating Agency Compensation And Resource From The Scope Of Work
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Reasons why performance based remuneration or payment by results often fail
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What is value based remuneration for advertising and media agencies?
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Best time to negotiate agency fees – during pitch or post pitch?
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How to calculate the real value of your advertising agency retainer
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What is included in the overhead when calculating the agency retainer?
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The power of competitive pressure on advertising agency fees
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Rate cards versus retainers: evaluating the best model for advertising
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How many billable hours are there in a year?
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