Agency fees and commercial arrangements are essential to get right. But what is the right agency fee model? How much should be paid? And how do you manage and negotiate these fees effectively? While there is common practice in agency fee models, there is no best practice, with each fee model dependent on the discipline, services, volume, and more.
The objective of our agency fee advisory is to create fair, sustainable and mutually equitable models that are easy to manage, and which drive the desired outcomes.
We approach this challenging area from a number of angles, tailored in each project to fit specific need. You can explore them here:
Find more information on agency commercials arrangements here or explore more details and insights below.

Are you compensating your agencies or remunerating them?

Why paying your agency for being nice to you is flawed

Using resource benchmarking to measure and improve marketing efficiency

The important differences between scope of work and schedule of work

Risk vs reward in value and performance based agency compensation

Agency remuneration benchmarking is more than just rates

Have marketers forgotten the Golden Rule for agency performance?

How many KPIs are optimal to drive agency performance?

Why marketers should stop paying agencies for ideas

How to step beyond simply cost benchmarking your advertising agency

The danger of making token pitch payments to agencies

How to effectively negotiate remuneration with your agencies

Top 5 client accounting demands that make agencies feel unvalued

The top 5 agency accounting practices that irritate clients

The dangers of misusing benchmarking

A step by step approach to calculating ad agency resource rates and head hour costs

What is included in your advertising agency overhead cost and what is not?

Is your advertising agency a supplier or a partner?

Aligning marketing expectations to marketing budget when establishing the agency scope of work

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Top 10 tips for renegotiating your agency remuneration

Balancing risk and reward in value based advertising agency compensation

Defining Value Based Agency Compensation

How your agency compensation method can add value

Defining the scope of advertising agency services to determine agency fees

The importance of overhead in agency compensation

Calculating Agency Compensation And Resource From The Scope Of Work

Reasons why performance based agency fees or payment by results often fail

What is value based remuneration for advertising and media agencies?
