Paid media is often the single biggest marketing budget item. Yet the value derived from this investment is increasingly optimized in concert with owned, earned and shared media. Any organization buying paid media should be looking for ways to reduce waste, optimize performance, and unlock additional media value.
Our media value advisory looks at all aspects of the media supply chain, to identify where value is being created and lost, with the objective of maximizing media performance and value, which you can explore in more detail here:
You can find more information on how we unlock media value here or explore more details and insights below.
How to make best use of your media agency services – and why you should care
Being ‘the lead agency’. It’s been an agency goal, a badge of honour, a holy grail, a source of increased ...
How to increase media agency transparency and accountability
With the rise of trading desks and programmatic buying for digital media trading there has been a corresponding rise in ...
Creating transparency and trust in media – Part 2 “The Advertiser”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Creating transparency and trust in media – Part 1 “The Agency”
The perception of media agencies as lacking in transparency, and therefore trustworthiness, has long been a challenge. The events of ...
Are media audits still relevant in a digital and data driven world?
I remember this conversation from a few years ago as if it was yesterday. It was a frank discussion on media ...
Why the media agency ‘Mediapalooza’ could be a huge waste of time
Do you watch soap operas? Of course you don’t, you’re all busy executives with crippling workloads. But I bet most ...
Mediacom Saga – The ‘Road To Recovery’ starts with all of us
For those of you living in an industry-proofed cave over the last week, The Mediacom Saga has once again run ...
Who is your media agency really working for today?
The issue of media transparency has got to the point where the World Federation of Advertisers has had to develop ...
Life at the bottom – why the media buying rate game is not worth playing
They say it’s lonely at the top, but life at the bottom is not much better. When you think of ...
6 excuses media agencies use to not deliver promised discounts
You have run the media tender and managed to secure a new agency who has promised amazing savings not only ...
Have media rebates and kick-backs killed media neutral planning?
With the increasing choice of media channels available to marketers, there has been a growing necessity to obtain media-neutral advice ...
3 reasons a financial audit will not give transparency in media buying
Most contracts will have an audit clause to be exercised by the advertiser to ensure their agency is compliant with ...
Who does your Media Agency really work for?
The very first advertising agencies were actually media agencies. It was only later, around the mid 1800s that they started ...
