Paid media is often the single biggest marketing budget item. Yet the value derived from this investment is increasingly optimized in concert with owned, earned and shared media. Any organization buying paid media should be looking for ways to reduce waste, optimize performance, and unlock additional media value.
Our media value advisory looks at all aspects of the media supply chain, to identify where value is being created and lost, with the objective of maximizing media performance and value, which you can explore in more detail here:
You can find more information on how we unlock media value here or explore more details and insights below.