The role of procurement in marketing is expanding in scope and complexity. Beyond the traditional sourcing role of cost and contract management, procurement teams are increasingly involved in developing and implementing solutions to support marketing performance and productivity. Increasingly, the role of procurement is evolving to prioritize the delivery of value, over more traditional savings.
Our procurement advisory supports this focus on value with global industry benchmarks for resourcing and productivity performance. We provide support to procurement teams by providing a depth of marketing and procurement knowledge sourced from our extensive industry experience, which you can explore in more detail here:
You can find more information on our marketing procurement advisory practice here or explore more details and insights below.
Rethinking Commercial Conflicts of Interest in Agency Selection
Rigid, often instinctive rules have long governed the process of selecting an advertising agency, chief among them being the strict ...
Marketing Agency RFP Template
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from ...
7 Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process ...
How to Choose a Marketing Agency in 7 Steps (+ Free Checklist)
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant ...
Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them
The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, ...
A conversation on aligning procurement and marketing in a conscious climate
Suits & Sneakers TV is hosted by the founder, Anne Miles. It is their online channel, where you can hear ...
Does your marketing procurement live the core value of Project Spring?
“It’s time for a revolution in marketing procurement. A transformation from savings to value, which can rid the profession of ...
How long before the change in marketing procurement makes it to APAC?
It is refreshing, possibly exciting, to read about the changes happening in marketing procurement. These changes appear to have started ...
Can Zero Based Budgeting spiral marketing budgets to zero?
There are two main reactions when the conversation with marketing turns to the topic of Zero-Based Budgeting or ZBB. The ...
Why marketing is the source of optimism in business
If there is a centre of optimism in any business, there is a strong argument for why this is marketing ...
Why the agency pitch is no longer good corporate governance
Too often we hear about marketers taking their agencies to tender on a regular basis. At the end of a ...
Why TrinityP3 supports #womenwithagency to level the procurement playing field
This year at the Cannes Lions Festival of Creativity, Bec Brideson launched her not-for-profit procurement initiative, Women With Agency when ...
The shift to value, not cost in marketing
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media ...
Why marketing and procurement have more in common than they have difference
At TrinityP3 we write about procurement and marketing a lot. The reason for this is procurement forms a critical part ...
Why working / non-working ratios no longer work for advertising or marketing
This is the ninth in a series of one-minute videos that address one of the many complex challenges facing marketing, ...
Are you benchmarking or butchering your agency fees?
This is the tenth in a series of one-minute videos that address one of the many complex challenges facing marketing, media, and ...
Advertising agency fees: You only get what you pay for
The saying goes, "You get what you pay for". But recently we have noticed that some marketers have an expectation ...
Is marketing procurement an investment or an insurance policy?
Earlier this year I took a conference call from the procurement team of a potential client. They wanted to discuss ...
Why marketers and procurement experts should embrace more often
The procurement creep Why marketers and procurement experts should embrace more often – and why their agencies should encourage them ...
Why agency CEOs are giving away their profits
I remember very clearly the look on the marketer's face when we benchmarked the proposed scope of work and had ...
The importance of PURPOSE, PEOPLE and PROCESS in improving marketing PERFORMANCE
The P3 in TrinityP3 has always stood for People, Purpose and Process. Helping people achieve commercial purpose through the creative ...
Anatomy of an Agency Performance Review
Otto Preminger’s ‘Anatomy of a Murder’ (1959) is the genre of courtroom drama at its best: Jimmy Stewart plays a rural ...
Grow up! Marketing procurement should not be put in a box
Everyone loves a quotable quote. And there’s something very entertaining about marketers and agencies deliberately courting controversy on the various ...
Does your procurement team want to benchmark or cut your agency costs?
While we regularly work with procurement in developing and implementing marketing procurement strategies within their organisations, we also have times ...
The ‘dog’s dinner’ approach to managing agency rosters
Is this a familiar picture? Would your CMO or Marketing Director recognise this situation? How do rosters get like this? ...
Get a health check for your Marketing Procurement capabilities
Here’s my ‘Marketing Procurement Health Check‘ for you to chart your Marketing Procurement capabilities. The criteria on the left are ...
10 ways Marketing and Procurement can work together for better results
To many marketers, the appearance of a Marketing Procurement Category Manager in their working environment can be misunderstood, unwelcome or ...
10 sponsorship principles that Procurement must consider
This article covers the sponsorship of sports teams, tournaments, events and not TV sponsorships (adverts), charities (CSR related) or ‘ambassadors’ ...
Does procurement need rebranding or repositioning?
I was invited to facilitate three dialogues as part of the CIPSA CPO Agenda 100 Forum held at the Novotel, Brighton ...
Why do so many agencies take on revenue at the expense of profit?
A couple of weeks ago I was reading an article about why Apple decided not to enter the ‘Netbook’ market; ...
