Managing Marketing: The Role Of News Media For Brands And Business
Ahron Young, founder and CEO of Ticker News, to discuss the current state of journalism, the evolution of news media, and the […]
Category: Media Value
Managing Marketing: Is media transparency a thing?
Nick Manning, Founder at Encyclomedia International, Non-Executive Chairman of Media Marketing Compliance, and patron of Advertising: Who Cares?, joins TrinityP3 Global Media […]
Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study
Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to […]
Managing Marketing: How You Grow Up Into A Leadership Role In Media
Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having […]
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, […]
Managing Marketing: Media Brawn Versus Media Brains
Jason Tonelli is the CEO of Zenith Media in Australia and New Zealand. He believes there is an opportunity for media agencies […]
Managing Marketing: Trials, Tribulations & Triumphs in Media
Claire Fenner is the newly appointed CEO of Atomic 212, one of Australia’s most established media indies. David and Claire discuss what […]
Managing Marketing: 20 Years Of Digital Marketing In One Episode
Sue Blatchford, the co-founder of PayPerClick Australia, is a results-driven digital marketer who has helped build businesses and drive growth. She is […]
Managing Marketing: The Cookie Apocalypse, Media Wastage and Independent Agencies
John Vlasakakis, Co-Founder of Next & Co, talks about the value of specialist independent agencies in this podcast. Take a listen.
Managing Marketing: Creativity And Innovation In Media
In this podcast Mike Wilson talks on the importance of working with great people and how to manage exceptional misfits for outstanding results. Listen here
Managing Marketing: Content Versus Advertising
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship
In this podcast Rob Mills explains how measuring the value of sports and entertainment sponsorship has been a long term challenge. Find out more here.
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley talks about the changing face of sports sponsorship and the increasing opportunities for organisations in this podcast. Take a listen here.
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here.