Managing Marketing: The Importance Of Measuring Advertising Agency Operational Performance
John Minty has more than two decades of agency operational experience as a CFO and COO, both in the US and Australia, […]
Category: Agency Fees
The Illusion of Savings: Why TrinityP3’s Value Benchmarking Is Superior to Traditional Agency Fee Models
For over twenty years, TrinityP3 has worked at the forefront of marketing operations, helping brands manage and optimise their relationships with agencies. […]
Is Your Agency Operationally Fit Enough to Win More Business, More Often?
In a market where clients are demanding more for less, operational strength has become as critical to agency success as creative or […]
What are the real considerations and impacts of AI on agency fees?
An increasing number of agencies are including promises of AI benefits in their pitches. Typically, these are framed in the context of […]
Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or a riddle. […]
The perils of agency hourly pricing: Lessons from a man and his lawn mower
Imagine sitting at lunch with some of Australia’s best marketing management consultants, watching a man spend almost five hours mowing a lawn […]
How to avoid waste in your agency fees
With the increase in the cost of living still impacting households in most of the world’s economies, it only stands to reason […]
Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country […]
Overcoming Obstacles to Agency Value-Based Pricing Fees
The past 18 months or so have seen more advertisers and agencies looking to move away from “traditional” FTE/resource/cost-recovery-based pricing models to […]
Managing Marketing: Value Based Pricing For Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of […]
Why Value Trumps Cost in Agency Remuneration Fees
My grandfather was a frugal man, borne no doubt from living through the Great Depression, then going to war and returning to […]
When it comes to paying your agencies, you need to follow the money.
Marketing teams can be broadly divided into two groups. There are some who think their agency is paid too much. And others […]
Your next agency pitch will cost you financially, but not as much as you think.
Procurement will argue going to tender is the only way to test an agency against the market. But, this is a flawed approach. Here’s why.
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this wrong?
Do you remunerate or compensate your agency?
This is the second in a series of one minute videos that address the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius is taking the complex and making it simple”. But he also said “Everything should be made as simple as possible, but not simpler”. So we will leave it for you to judge. Please let us know here if there is a topic you would like us to cover in a Golden Minute.