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  • Home
  • Why
    • Why We Do What We Do
    • Frequently Asked Questions
  • What
    • What We Do
    • Challenges We Solve
      • Marketing Transformation
      • Procurement Advisory
      • Production Consultancy
      • Agency Search and Selection Services
      • Agency Roster
      • Agency Commercial
      • High Performing Teams
        • Operational Review
        • Evalu8ing
      • Media Value & Issues
        • Media Value Operational Review
        • Media Industry Advisory
        • Media Agency Selection
        • Media Agency Commercial
      • Agency Growth
        • Agency Credentials & Positioning Consultation
        • Agency Pitching Review Services
        • Other Agency Tools & Resources
  • Who
    • Who We Are
    • Our People
    • Our Clients
    • Work with Us
    • Speakers
    • Publicity
  • How
    • How We Do Marketing Management
    • How We Are Different
    • Our Case Studies
    • Our Client Testimonials
    • Agency Testimonials
    • Verificom Toolkit
  • Insights
    • Insights & Wisdom
    • Agency Fee Decision Tree
    • Agency Register
    • Verificom Calculators
    • Downloads
    • Knowledge Centre
    • Marketing Books
    • Newsletters
    • Podcasts
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TrinityP3 Global Marketing Management Consultants
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Marketing Alignment Strategy

Why 96.5%* of marketers agree that market research needs to be treated with caution

Market research in many ways is the industry ‘comfort blanket’ that underpins marketing plans and assumptions. If you can say ...
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