Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling
Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie discuss the long […]
Category: Marketing Technology
Navigating the chaos – how to avoid the marketing traps around technology, data and measurement
For marketers, the spectacular promise of data, technology and now AI has never been greater, but nor has the complexity. The tech […]
Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study
Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective […]
Managing Marketing: The Evolution Of AI
Praveen Narra has worked in the AI space well before it became cool. He has built a career in app development, web […]
Managing Marketing: Answering The Question Will AI Be The Death Of SEO?
Kyle Roof is the co-founder of Page Optimizer Pro. He is also responsible for developing and implementing all SEO techniques used by […]
Managing Marketing: The State Of Data, Digital And Technology In Pitching
Anton Buchner, TrinityP3 Senior Consultant and known as the ROI Guy, has managed and facilitated some of the country’s most interesting and […]
Managing Marketing: The Challenges And Opportunities Of Generative AI
Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies – Reactive – selling and then meeting Jason Ross […]
Managing Marketing: Marketing Technology And What Is It Good For
Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the […]
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As […]
Managing Marketing: CX Customer Experience
Adam Washington is the CEO of the full-service customer experience agency CX Lavender and joins us to unpick the world of customer […]
Industrial, Logistics and Commercial Property Asset Manager Digital Transformation
Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital […]
Seven watch-outs with AI-driven marketing mix modelling
This post outlines some of the pitfalls and watch-outs that we’re seeing with AI-driven marketing mix modelling. Learn how to do it right.
Have you thought through all aspects of your Martech strategy?
Take a look at the key consideration areas that will influence marketing and the organisation’s thinking around the right Martech strategy.
Stop flushing money down the toilet with your marketing technology investment
Anton Buchner takes a look at how McDonald’s in Australia wasted $3m on a CRM and how it never should have happened if they did the math. Read it here:
Real life tips and learnings of applying artificial intelligence in marketing
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here: