Earlier Publicity

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Mouth Off 2010, December 10, AdNews Annual
A better way to pay, 26 November 10, B&T
Too many agencies spoil the roster, 12 November 10, B&T
Coles sacks agency, opts for in-house ads, 21 December 10, SMH.com.au
Coles sacks agency, opts for in-house ads, 21 December 10, The Age
Boys Club Advertising, 10 December 10, Mumbrella Question
Caxtons – Darren Woolley, Mark Murray, Jon Bradshaw, 8 November 10, AdNews TV
Don’t shoot the messenger, October 10, Caxtons Seminar
Stop Bitching about Pitching, Nov/Dec 10, NZ Marketing
Hard to place dollar value on fame, 27 August 10, SMH.com.au
Agencies promising more senior time than they can deliver, 9 August 10, Mumbrella
TrinityP3 spreads its wings, 20 August 10, B&T
Maximum Lift, August 10, AdMedia.co.nz
Can media agencies still make money in China?, 7 July 10, Media Campaign
Aussie pitch shop opens in NZ, 17 June 10, AdMedia & Fastline
New(ish) kids on the block, 10 June 10, NZ Marketing Magazine
The rules of attraction, 4 June 10, AdNews
Make a positive first impression, 21 May 10, AdNews
Agencies drown in a sea of sameness, 7 May 10, AdNews
Prepare to be provoked by Woolley, Wilkins, Horton and Sinclair, 11 May 10, Campaign Brief
Caxtons announces speaker line-up, 11 May 10, B&T
Don’t shoot the messenger and stop mindless discounting’, 7 May 10, Mumbrella
Pitch consultants label Warburton’s comments as ‘childish name-calling’, 7 May 10, Mumbrella
Uni of Melbourne reviews media, 4 March 10, AdNews
Paper report clears the air on carbon emissions, 12 January 10, Print21 Online

What’s next for agency models, AdNews Annual, December 09
Advertisers push to cut actor’s ad rates, 7 December 09, The Australian
Sometimes this industry does the right thing, 16 November 09, mUmBRELLA
Call to Action, 6 November 09, AdNews
How Green is Your Advertising?, 12 November 09, DMi Online
Industry joins push for climate change initiatives, 19 October 09, The Australian
How Green is Aussie Media?, 16 October 09, B&T
Can Media Agencies Stop Clients Slashing Fees, 9 October 09, AdNews
Procurement v consultants, 8 October 2009 AdNews
The good, the bad and the ugly, 7 October 2009 AdNews
Power 50, 14 August 09, AdNews
Content is the Channel, 14 August 09, AdNews
What Price Creativity, 3 July 09, AdNews
OMD banks Westpac’s Media, 29 May 09, B&T
Off the Fence, 7 May 2009, Media Asia
Cost cuts split agencies, clients, 27 May 2009, The Australian
The Pitch is Dead, 24 April 09, AdNews
Collapse a cautionary tale for ad industry, 23 April 09, SMH.com.au
Green concerns remain on marketing agenda, 7 April 09, MarketingUK
Online Ads Produce tons of CO2, March 09 , Ethical Markets
Agency of the Year Judges, 27 February 09, AdNews
What’s Driving the Pitch Frenzy?, 13 February 09, AdNews
Climate Change: The impact of advertising, 2009, Elements: Singapore Environmental Council

Digital ads worst for environment, 3 December 08, MarketingInteractive.com
Singapore’s TV slammed for carbon footprint, 7 November 08, Media.com
Internet ads must be targeted to be green, October 8, World Business News
The Pitch-To pay or not to pay, 20 October 08, PitchMarketing.com
TrinityP3 opens Singapore office, 21 October 08, Business Times
TrinityP3 readies Singapore outfit, 14 October 08, Marketing Interactive
TrinityP3 expands to Singapore, October 08, AAAA Singapore
Online advertising is not without a carbon cost, 19 September 08, AdNews
Agency anger at Canberra’s tender plan, 11 September 08, The Australian
Carbon Emissions of TV Commercials, 10 September 08, Rush Limbaugh
Are agencies and owners too cosy?, 5 September 08, B&T
The Brand master discovers, August 8 Arena Singapore
Medibank Private Down to Three, 22 August 08, AdNews
TV Advertising is Destroying the World, 20 August 08, Post Advertising
AdNews Power 50, 15 August 08, AdNews
Keeping the pitch fair and square, 15 August 08, AdNews
Carbon giants leaving bigger footprints, August 08, Marketing
Banner ads cause carbon damage, 29 August 08, B&T
Big board, little foot, 11 August 08, Daily Telegraph
The perils of claiming the green high ground, August 08, Marketing
Company calculating carbon footprint of TV commercials, 24 July 08, Death by 1000 Papercuts
Reality TV has dirtiest carbon footprint, 24 July 08, crikey
Green ads ensure no one get the message, 24 July 08, A Western Heart
Global warming? Blame it on TV ads, 24 July 08, SifyNews
TV ads cause carbon carnage, 23 July 08, A Free Dominion
Australian commercials are killing the earth, 23 July 08, Ecollo
TV’s biggest bad users, 23 July 08, mX
TV ads cause carbon carnage, 22 July 08, The Australian
TV ads cause carbon carnage, 22 July 08, News.com.au
TV ads produce 57 tonnes of carbon, 22 July 08, B&T
Medibank Private up for Grabs, 11 July 08, AdNews
Only a Matter of Time Before Agencies Reduce Margins, 11 July 08, AdNews
Web Pages, Direct Mail, TV ads and CO2, July 08, Green Media
P3 Sets Global expansion, 24 June 08, Marketing Interactive
The Great Green Debate, 13 June 08, AdNews
P3 renamed after deal blow, 11 June 08, B&T
P3 sets global expansion, 5 June 08, Marketing Interactive
Tracking down the hidden carbon footprint, 22 May 08, Print 21
Greatest ad emissions are in cyberspace, 15 May 08, SMH
July set for P3 Asia open, 15 April 08, B&T
P3 to measure ad carbon, 7 April 2008, B&T
Ikon tops media report card, March 2008, B&T
Adland’s stern review, March 2008, AdNews
It’s a gamble, February 2008, B&T
Desperately seeking search, February 2008, marketing magazine
Stockland consolidates, January 2008, B&T

P3 spreads into global market, November 2007, adnews
Agencies: what’s the rush? October 2007, AdNews
Squeezing the best out of your agency, September 2007, B&T
Getting that pitch across the line, September 2007, B&T
No traffic jams in Melbourne, September 2007, AdNews
Ad news power 50, 27 July 2007, AdNews
M&C snatches Westfield, July 2007, Sydney morning herald
Westfield appoints M&C Saatchi, July 2007, The Australian
Bespoke trend can’t last, July 2007, The Australian
A penny for your thoughts, July 2007, AdNews
Redefine “partner”, July 2007, AdNews
Sorrell and Singo’s clash of words, June 2007, B&T
Ad agencies have to lie, June 2007, AdNews
If your client stops listening, June 2007, B&T
Westfield launches review, may 2007, B&T
$1.6bn spent on ad blunders, may 2007, The Australian
Can smith pull a rabbit from the hat?, April 2007, B&T
Shrinking client base threatens ad industry, April 2007, The Age
Zenithoptimedia is bottom of class, April 2007, B&T
Lively web sector debate, March 2007, The Australian
When agencies see red over pitches, March 2007, B&T
AGL appoints, March 2007, B&T
Aus ad campaigns ‘too short-sighted’, February 2007, B&T
Arrogance and acronyms, February 2007, B&T
Make sure your pitch is heard, February 2007, B&T
Production houses hit crisis point, February 2007, B&T
Mouth off, February 2007, AdNews
Networking secrets, January 2007, ANZ magazine

P3 launches media, December 2006, AdNews
Client care, December 2006, AdNews
Mouth off, 17 November 2006, AdNews
Traps & pitfalls in procuring advertising services, Oct/Nov 2006, procurement magazine
Pitchin’ without the Bitchin’, October 2006, marketing media survival guide
Mccann to shop with Coles?, 8 September 2006, AdNews
Dirty laundry, 8 September 2006, AdNews
Butterfly effect, 8 September 2006, AdNews
Tasmanians voice anger over footy sponsorship, 25 August 2006, AdNews
Small is beautiful, 25August 2006, AdNews
Power 50, 11 August 2006, AdNews
Agencies slam tyre kickers, 30 June 2006, AdNews
Fickle Cannes judges slammed, 23 June 2006, B&T
Do oz agencies charge more?, 16h June 2006, AdNews
Talent pool dwindles, 16 June 2006, AdNews
Stand out from the pack, 16 June 2006, B&T
Mouth off, 2 June 2006, AdNews
Waste of space, 11 April 2006, The Australian
P3TV defends need for workshops, 7 April 2006, B&T
Market more, pay less, April 2006, Management Today
P3 adds one more, 5 April 2006, B&T
Don’t spend money on big ads, 17 March 2006, B&T
Stephen Wright joins P3, 30 March 2006, Press Release
Big ads, big budgets, big blowouts, 9 March 2006, Press Release
The new tourism Australia campaign, 7 March 2006, Travelbiz
How much does a TV ad really cost, 1 March 2006, Press Release
Adland polishes its credentials, 10h February 2006, AdNews
Flatter production climate, 27 February 2006, Press Release
Awards signal a vibrant year, 10 February 2007, AdNews
Better understanding the key, 7 February 2006, Press Release
Taking the guesswork out of agency selection, February 2006, Press Release
Money can’t buy, February 2006, Management Today


advertising expenditure growth during 2006, 2 december 2005, adnews
wowing ‘em or waning on the www, december 2005, marketing matters
small-budget tv ads put paid to big ideas, 24 november 2005, sydney morning herald
P3 acquires, 18 november 2005, adnews
P3TV may help with Sarbanes Oxley, 16 November 2005, press release
P3 sets new benchmarks, 11 november 2005, B&T
merchant moves on as P3 expands, 11 november 2005, adnews
P3 buys Media Benchmarks, 11 november 2005, press release
havas joint pitch for 3, 09 november 2005, adnews
3 chats up 8, 4 november 2005, adnews
the good, the bad, and the downright ugly in advertising, november 2005, marketing matters
waiting for the sun, 30 october 2005, adnews
should ad agencies retain their IP during the pitch process, 21 october 2005, adnews
smarter marketing in a tighter economy, 13 october 2005, press release
getting to know you, october 2005, marketing matters
tighter economy brings marketers to account, 29 september 2005, press release
afa takes aim at self-serving comments, 24 september 2005, adnews
woolley weighs into pr measurement debate, 23 september 2005, adnews
adland’s new broom, 22 september 2005, BRW
P3 targets costly tv ads, 9 september 2005, adnews
colin haycock joins P3, 5 september 2005, press release
just a thought, august 2005, marketing matters
ignorance & inexperience, 30 august 2005, press release
what’s wrong with personal relationships deciding a pitch?, 29 july, 2005, adnews
consultant guidelines panned, 29 july 2005, adnews
AdNews Power 50, 26 july 2005, adnews
local firms in finals, 21 june 2005, leader newspapers
what’s the point of confidentiality clauses in new business pitches?, 17 june 2005, adnews
even more low-budget television commercial breaks, 10 may 2005, the australian
P3 claims anger tv producers, 06 may 2005, adnews
AANA’s new found form, 30 april 2005, AANA
the real cost of quality time, 16 april 2005, B&T
e-media examined, april 2005, marketing mattters
big brands open to a good pitch, 24 february 2005, the australian
woolley: time to grow up, 28 january 2005, adbrief


the cost of pitching: who should pay and when?, 3 december 2004, B&T
partner or supplier?, 29 october 2004, B&T
you say pitch, i say tender, 8 october 2004, adnwews
where did all the agencies go and how can we find them?, 01 october 2004, B&T
agencies slam suncorp contract, 30 july 2004, adnews
eight in race to win orange news, 30 july 2004, adnews
best government contract stays at foreign agency, 15 july, 2004, sydney morning herald
budget/concept alignment, 9 july 2004, B&T
consultant code to cut ‘cowboys’, 2 july 2004, B&T
R3 & P3? , 25 june 2004, B&T
AFA to tackle consultants, 18 june 2004, adnews
shrinking budgets hurt production houses, 18 june 2004, B&T
perpetual reviews and FCB re-finds its name, 11 june, 2004, B&T
publicis wins news, 4 june 2004, B&T
pay peanuts, get monkeys, 4 june 2004, B&T
you are what you eat – so try this, 4 may 2004, marketing matters
reviews are bad for both sides, 25 march 2004, the australian
DDB Melb and Cussons deny low cost claims, 3 march 2004, B&T
everyone’s itchin’ to start bitchin’ ‘bout pitchin’, 27 february 2004, B&T magazine
achieving higher degree of transparency, accountability, 16 february 2004, AANA interface


the CPM myth, december 2003, marketing magazine
letters, november 31 2003, B&T
four make the cussons list, november 21 2003, adnews
b&t weekly, november 14, 2003,”show me the money – how much should clients pay for good ideas?”
marketing magazine, november, 2003,”advertising versus accountability – can they get along?”
ad news, october 24, 2003,”maanen to P3”
b&t weekly, october 10, 2003,”cussons returns to sacked agency ST”
b&t weekly, october 3, 2003,”people on the move”
marketing magazine, september, 2003,”top 10 misleading statements heard in advertising”
marketing matters, august, 2003,”the value of creatives”
b&t weekly, july 25, 2003,”clients beware on production front”
b&t weekly, july 11, 2003,”measuring roi but at what cost?”
melbourne magazine, july, 2003,”reality television”
b&t weekly, july 3, 2003,”is tv advertising nowdays really worth the investment”
encore, july 3, 2003,”p3 aims for transparent costs”
b&t weekly, july 3, 2003,”TPA compliance does not have to equate to dull advertising”
b&t weekly, july 3, 2003,”TPA compliance does not have to equate to dull advertising p2”
b&t weekly, june 27, 2003,”copyright fails to protect all”
b&t weekly, june 19, 2003,”post-production companies look offshore to turn a profit”
b&t weekly, june 13, 2003,”industry reacts to push for 20% margin on revenues”
b&t weekly, june 13, 2003,”selling short”
b&t weekly, may 30, 2003,”procurement is no the worry”
marketing magazine, june, 2003,”TV production cost transparency number one concern of advertisers?”
b&t weekly, may 23, 2003,”quote of the week”
b&t weekly, may 23, 2003,”software to shake down tvc costs?”
b&t weekly, may 23, 2003,”do agencies save clients money?”
b&t weekly, may 16, 2003,”nsw brings in the tvc big bucks”
the australian, media section, may 15, 2003,”makes no commercial sense but sydney’s firm favourite”
aana interface newsletter issue #14, may 2003,”seeing through tvc production costs”
b&t weekly, may 9, 2003,”are cost consultants worthwhile?”
marketing, april, 2003,”what does a creative idea cost?”
marketing, march, 2003,”how to build an advertising campaign without blowing the budget”
ami marketing update, march, 2003,”surviving the advertising sharks”
aana interface newsletter issue #13 march 2003, “focusing on performance”
marketing matters, summer, 2003,”10 ways to cut your ad costs”
lawyers weekly, february 21, 2003, “writing ads is something we should be doing less: Minters”
ad news, february 14, 2003,”tvc cost problem”
afr, february 3, 2003,”copy and the black letter of the law”


ad news, december 6, 2002,”letters to the editor”


ad news, july 20, 2001,”production estimate plans off-track”
ad news, july 20, 2001, “patts expands tv production”
ad news, may 11, 2001, “four production experts comment about audits”
ad news, may 11, 2001, “aana ends production concerns”
b&t weekly, may 4, 2001, “woolley: advertisers need me”
b&t weekly, may 4, 2001, “aana tackles production costs”
xsmedia, may 1, 2001, “aana’s new-found form”


ad news, november 17, 2000, “praise for P3tv”
b&t weekly, october 27, 2000, “production companies next in the firing line”
b&t weekly, october 27, 2000, “production costs scrutinised
ad news, october 20, 2000, “P3tv audits tvc production”
ad news, october 20, 2000, “ad agencies outraged by allegations…”
b&t weekly, october 20, 2000, “blampied: show me the rorters”
b&t weekly, october 13, 2000, “aana and afa smell a rat in adland”
australian creative, autumn 2000, “former jwt creative and creative voice”
b&t weekly, january 28, 2000, “people, purpose and process”
ad news, january 28, 2000, “ad town fysh jumps into jwt’s creative pond”
ad news, january 14, 2000, “fysh joins jwt melb as woolley sets up”