Marketing Agency RFP Template
For far too long, the Request for Proposal (RFP) process has been a necessary evil—a bureaucratic exercise often disconnected from true business [...]
Category: Agency Selection
7 Questions to Ask Before Hiring a Marketing Agency
Choosing a marketing agency is one of the most important investment decisions a marketer makes. However, too often, the process turns into [...]
How to Choose a Marketing Agency in 7 Steps (+ Free Checklist)
For decades, the default approach to selecting a marketing agency has been a time-consuming, expensive, and often ineffective beauty pageant built around [...]
TrinityP3 AI Agency Search: Smarter Agency Selection and Qualified Pitch Lists
The agency landscape is broader, more fragmented, and faster than ever. For Marketers and Procurement teams seeking a new partner, compiling a […]
Pitch Faster for a BetterPitch
In the business world, there is a lot to be said for working quickly, using a fast process to reach a timely […]
Managing Marketing: The Technology Future of Agency Pitches
Michael Moszynski, the CEO of London Advertising and the recently appointed Chair of WONA Digital, talks about the evolving landscape of agency […]
Managing Marketing: Two Sides Of The Marketer And Agency Divide
Katie Dally is a seasoned marketing executive with experience on both the agency and client sides, most recently as the General Manager […]
Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency
Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the […]
Managing Marketing: The Growing Influence Of Experiences
Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the […]
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces […]
Managing Marketing: Indigenous Storytelling In Marketing And Advertising
Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and […]
Managing Marketing: The State Of The Advertising Industry
Sean Cummins, founder and creative strategist at Cummins&Partners, returns to the Managing Marketing podcast eight years later to share his view on […]
Managing Marketing: Debunking The Myth And Misconceptions Of Agency Pitch Management
Kylie Ridler-Dutton, TrinityP3 senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia […]
Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country […]
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, […]