Managing Marketing: The Benefit And Challenges Of Owning Your Own Agency
Jacquie Alley is the Chief Operating Officer of Mediastore and the Chair of Independent Media Agencies Australia (IMAA). Margie Reid is the […]
Category: Agency Selection
Managing Marketing: The Growing Influence Of Experiences
Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the […]
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces […]
Managing Marketing: Indigenous Storytelling In Marketing And Advertising
Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and […]
Managing Marketing: The State Of The Advertising Industry
Sean Cummins, founder and creative strategist at Cummins&Partners, returns to the Managing Marketing podcast eight years later to share his view on […]
Managing Marketing: Debunking The Myth And Misconceptions Of Agency Pitch Management
Kylie Ridler-Dutton, TrinityP3 senior global marketing consultant, has spent the past decade managing some of the most high-profile agency pitches in Australia […]
Managing Marketing: The State Of Pitch Fees, Agency Fees And Payment Terms
Nick Hand, the Senior Financial Consultant at TrinityP3, has managed and negotiated some of the most high-profile agency pitches in this country […]
Why the Media Pitch trading exercise template needs to go
The MFA and AANA pitching guidelines advocate using a trading exercise template. A glorified Excel for completion by agencies asking for rates, […]
Managing Marketing: The Competitive Advantages Of A B-Corp Agency
Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas, and specialist expertise […]
Why we practice radical candor in providing pitch feedback
One of the great frustrations for agencies for agencies, beyond coming second is the lack of constructive feedback during and at the […]
Managing Marketing: Pitch Watch And A Better Way To Select Agencies
Scott Knox is the President and CEO of the Institute of Canadian Agencies, with a mission to Amplify, Protect and Transform the […]
Managing Marketing: Agency Trends At The New York City AdForum
Jeremy Taylor, Managing Director, TrinityP3 UK, and host Gina Larter, Business Director, TrinityP3 UK, recently attended the AdForum Consultant Summit in New […]
Managing Marketing: The Rise Of An Independent Agency
Steve O’Farrell is co-founder and Managing Director of The Royals, one of Australia’s most recognised independent agencies. David Angell and Steve talk […]
Managing Marketing: The Pitch Positive Pledge
Gina Larter is the newest Business Director to join TrinityP3 UK. But she also has experience in managing agencies, consulting with advertisers, […]
Agency Search: the chemistry process and ten key questions to ask
During most agency searches, considerable emphasis is placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / or creative proof points – all weighed against an acceptable financial model. But just like any interview process, marketers should dig deeper to find out if the chemistry between prospective agency(s) and their marketing teams is strong enough to stand the test of time. An agency that looks good on paper or appears to tick all the proverbial boxes, may end up being a disaster if client facing agency resources and marketing teams don’t actually like each other.